iWorld
Voot head sales strategy & agency business Samir Karpe moves on
Mumbai: Voot head of sales strategy and agency business Samir Karpe has moved on after serving for over five years at the Viacom18-backed streaming service platform.
With over 12 years of work experience, Karpe is a digital marketing professional and tech enthusiast. At Voot, Karpe was tasked with managing the sales strategy.
“After over 5 years, it is time for me to move on from Voot! I am #grateful to the entire team at Voot! I have had a fulfilling and rewarding journey,” said Kapre in a LinkedIn post.
He had joined Voot in July 2016 as a senior manager and was elevated to head of sales strategy and agency business in June this year. Prior to Voot, Karpe had spent almost six years at Radio Mirchi where he managed key client accounts.
His next move is still unknown.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
