iWorld
VOOT garners 7.5 billion minutes of watchtime in October
MUMBAI: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the most preferred premium OTT service with a fiercely loyal fanbase of 80 million Monthly Active Users (across multiple platforms ), and a phenomenal 65 per cent growth in watch-time month on month.
With 7.5 billion minutes of watch-time (as per the latest third-party source App Annie, Oct ’19) on the app, VOOT’s watch-time is more than the combined watch-time of its nearest AVOD competitors. Not just that, as per the report, the platform engagement of VOOT at 29% (as measured by the average Daily Active Users to Monthly Active Users ratio) and time spent of 50 mins per day per user makes it the No. 1 premium AVOD platform in the OTT category on engagement. This shows that when it comes to brand love & viewer loyalty, viewers in India have made a clear choice.
“Driving consistent engagement is the holy grail that we all at VOOT constantly focus on. And our fundamental belief is that in this age, businesses need to converge data and technology with impeccable storytelling to drive consumer engagement – and do it every single time – to earn, not buy, loyalty. Everything else is noise. And our persistence and single-minded focus on driving this ambition has created a unique and a superlative experience for our consumers on our platform. The massive 7.5 billion minutes of watch-time on app last month is a testimony to the success of this belief and is sure to help establish a long-lasting relationship with the audiences.” VOOT AVOD business head Akash Banerji said.
The stupendous growth in the scale of this loyalty has come on the back of Voot’s consistent focus on offering a massive depth of premium content across genres, languages, formats and content duration. Vernacular content in particular has played a pivotal role in driving this massive growth, growing at more than 2X over last year and contributing close to one-fourth of total consumption on the platform.
Driving share of attention on the back of blockbuster reality content has always been VOOT’s forte and Bigg Boss this year, across languages, has packed an even bigger punch. The latest season of Colors’ Bigg Boss Hindi on VOOT that offers a plethora of interactivity features, first time a live magazine show right from the studios and a massive roster of exclusive not-seen-on TV content, has led to the creation of a strong & loyal ‘Asli Fan’ base on VOOT. The show with a nearly 1 billion views, has become the biggest digital entertainment property, India has ever seen.
It is this reach and loyalty that has ensured that advertisers have made VOOT an integral part of their outreach and engagement plan. Enhanced and immersive user experiences and continued audience patronage is driving VOOT towards new echelons of growth.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
