News Broadcasting
VJ Yudi bids adieu to [V] to follow Bollywood dreams
MUMBAI: After a five year stint with Channel [V], VJ Yudi is all set to take a plunge into Bollywood for which he will be bidding adieu to the music channel and pursue his Bollywood dreams.
Bidding farewell to Yudi, Channel [V] head honcho Amar K Deb says, “If you dream it… do it! That’s what we believe at Channel [V]. We completely support and encourage Yudi’s decision to pursue his dream of a solo acting career and we wish him the biggest, brightest future! At [V] we believe in nurturing our talent. Many of our VJ’s like Ruby Bhatia, Laila, Sophiya, Mahima Chaudhry began their journey to stardom from [V]. We are more than proud of these [V] personalities, who are now hugely successful in their new careers. Its been wonderful to have Yudi as a VJ on the channel, he has been extremely popular with our audiences and we know that this is not the end and that we will be working together in the future. Do us proud Yudi!”
Adds Yudi, “It’s almost like leaving home. These past five years have been an amazing experience… I’ve got so much of love and learning from the guys at [V]. It was a tough decision but I would now like to concentrate on my film career. Thanks Channel [V] for everything. And hey, don’t be surprised if you catch me on [V] from time to time!”
We might just see Yudi as a guest on the channel in the near future… so here’s an actor [V]’d watch out for!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
