Applications
Vizrt sets the benchmark for high quality video productivity at IBC
MUMBAI: At the International Broadcasting Convention (IBC), Vizrt will display tools to increase graphics and video productivity, enhance live sports broadcasts, and streamline production. IBC2013 will be held from 12-17 September in the RAI convention center in Amsterdam.
Among the highlights will be new technology that allows designers to run Viz Artist with a remote connection to a powerful cloud computer. A press conference on 13 September at 8:00 am in the RAI’s news conference room will present full details of this development and other top news from Vizrt.
Vizrt’s real-time 3D compositing system, has increased its rendering capability beyond HD to 4k. Vizrt will display the breakthrough 4k rendering capability of the Viz Engine at the IBC show.
Viewers on mobile devices, online, and on-air have the best possible viewing experience without the delay caused by transcoding.
Viz Media Engine includes an extension panel to Adobe Premiere Pro CC that enables Premiere Pro users on both Mac and Windows to search and access media held within Viz Media Engine without leaving the Premiere Pro interface.
With Viz Arena, broadcasters can superimpose animated 3D graphics, text, video, logos, images and animation over the live coverage of a sports event. The graphics remain in place, regardless of camera movement. The 3D graphics appear to be part of the live coverage.
Vizrt will also display the Vizrt Online Suite integrated with Viz Media Engine. This integration gives journalists the ability to search all assets contained within Viz Media Engine from the Vizrt Online Suite CMS. MOS rundowns can also now be viewed within the Vizrt Online suite CMS.
A cross-platform implementation between the Viz Media Engine and Vimond’s over-the-top TV toolset will enable broadcasters to control their video content across multiple platforms and monetise their content online.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
