iWorld
Viu goes regional with original
MUMBAI: Vuclip has announced that its premium OTT service Viu, will launch the production of originals, both in long and short form, in regional languages this year, beginning with Telugu. For the same, Viu is partnering with Annapurna Studios, a leading production house for film and TV content, with Telugu film hits such as Shiva, Ninne Pelladutha, Rajanna and Manam in its roster.
“We know the kind of fervor Telugu films evoke. As a brand, we are a celebration of this fandom and are proud to partner with Annapurna Studios, one of the best production houses in the business. Going regional with our Originals content strategy is a means to bring premium local entertainment to the global Telugu audience” said Vuclip India country head Vishal Maheshwari.
It will co-produce a premium and uniquely youthful urban entertainer in Telugu titled PillA through this partnership in association with one of South India’s fastest growing digital networks, Tamada Media to be directed by Pavan Sadineni. This show is scheduled to be released in the first quarter of 2017.
The partnership will also see the co-production of a wedding comedy set in rustic Amalapuram with a working title Pelli Gola which is directed by Mallik Ram.
The management of Annapurna Studios said, “Digital is gaining traction and mobile and laptop screens are the screens of choice for today’s youth. You can win this audience only by giving them high quality content that resonates with their evolved way of thinking and entertainment preference. Our pedigree and longstanding experience in the Telugu film industry along with Tamada Media’s ability to attract the right talent and execution prowess and Viu’s digital experience and deep consumer insights makes for a win-win combination.”
Additionally, Viu will host two short form original shows titled Munching with Mahathalli and Cinema Pichollo in Telugu on 18 February that celebrate the fandom of Tollywood cinema. It has partnered with Tamada Media and Whacked Out! Media, respectively for these two short form originals.
Munching with Mahathalli is a 26-episode series in which Tollywood’s Jahnavi Dasetty conducts satirical interviews with stereotypical characters of the Telugu film industry played by her. The show will have special guests from the film industry who will be seen having a gala time with Jahnavi on the show.
The other show starring ‘Viva’ Harsha is a celebration of Tollywood cinema and the fanaticism associated with it. Titled Cinema Pichollo, the star will be anchoring the show along with Shanmukh Jaswanth in a 26-episode series.
In addition to adding Telugu premium shows to its catalogue, Viu will become the first OTT VOD service in India with customized video offerings in regional languages starting with Telugu.
iWorld
PM Modi hits 30M subscribers on Youtube
World’s most-followed leader adds to 100M Instagram milestone last month.
MUMBAI: PM Narendra Modi just clicked ‘subscribe’ on digital dominance because when your YouTube channel outpaces world leaders like a viral cat video, even politics gets binge-worthy. Prime Minister Narendra Modi’s Youtube channel has surged past 30 million subscribers, solidifying his status as the most-followed world leader on the platform, officials announced on 24 February 2026. This milestone leaves former Brazilian President Jair Bolsonaro second with about one-fourth of Modi’s count in the dust, while US President Donald Trump trails with roughly one-seventh the subscribers.
The achievement builds on Modi’s Instagram triumph last month, where he became the first global leader to cross 100 million followers. On Instagram, Modi towers over peers, Trump at 43 million, Prabowo Subianto at 15 million, Luiz Inácio Lula da Silva at 14 million, Recep Tayyip Erdoğan at 11 million, and Javier Milei at 6 million their combined totals still fall short of Modi’s solo mark.
Domestically, the gap is equally stark. Modi’s subscriber base is three times that of Congress leader Rahul Gandhi, and over four times the channels of the Aam Aadmi Party and Indian National Congress. On Instagram, Uttar Pradesh chief minister Yogi Adityanath has 16 million followers, while Gandhi counts 12 million.
Modi joined YouTube and Instagram in 2014, evolving both into powerhouses of digital outreach with governance highlights, cultural moments, and direct citizen engagement. In a world where likes and shares shape narratives, Modi isn’t just leading polls, he’s leading the scroll, turning policy into playlist gold.
