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Viu enters Middle East, to provide buffer-free content

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MUMBAI: Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

In the Middle East, content will be available without charge, while premium content can be viewed without advertisements, after paying a monthly subscription fee. Users across the region now have access to tens of thousands of hours of local, regional and international premium entertainment, built on Vuclip’s patented Dynamic Adaptive Transcoding technology to offer viewers a buffer free viewing experience.

The platform offers regional, international and local entertainment on-demand content, including Egyptian, Syrian, Khaleeji and Tunisian TV dramas.

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Users can access classic movies and recent blockbusters, as well as curated music videos for over 6,000 songs from artists such as Nicole Saba, Amr Diab, Hassan El Shafei, Nancy Ajram, Ramy Sabrya and Maya Diab. Bollywood content can also be streamed, with films, popular TV shows and music videos featuring stars such as Shah Rukh Khan, Salman Khan, Katrina Kaif and Deepika Padukone.

The company recently sealed a deal with Indian content house Shemaroo to add more content to the Viu platform.

Vuclip regional director for Middle East Sherif Dahan voiced that the expansion will be exciting as they plan to bring new ideas to life and offer viewers a whole new experience in entertainment.

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Paisabazaar launches Credit Premier League 2.0

Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.

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MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.

Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.

All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.

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Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”

The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.

Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.

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In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.

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