Applications
Vision Asia chooses Telstra for managed satellite services
MUMBAI: Direct-to-home (DTH) services provider Vision Asia has selected Telstra to provide managed satellite services for its Australian and New Zealand viewers in a deal worth more than $24 million over 10 years.
Telstra Global head of voice, satellite business, Peter Hobbs said, “Telstra’s new managed global satellite service offers a quality alternative for Australian broadcasters and continues the company’s growth in its suite of network application and services. Vision Asia will be the first organisation to benefit from Telstra’s DTH broadcast services.”
“We receive the Vision Asia content from its international source, encrypt, encode and multiplex at our Perth teleport, and then transmit the complete package to Vision Asia’s customers across Australia and New Zealand.
“These new solutions add to our already substantial experience in providing services to the media sector. These include our wholly owned and operated Digital Video broadcast network, our IPTV Content Delivery Network, and our recent managed content cloud services, which provide clients with end-to-end solutions reaching web, phone, tablet and connected TV viewers.”
Vision Asia CEO Gurudutt Satigrama, said that the Telstra deal was a win-win situation both for his company and his customers. “Through the new Telstra solution, we are able to benefit from not only a higher quality and more efficient international satellite service, but also from the local market service expertise and track record Telstra has in delivering best in class content distribution and management services to the Australian media Industry.
“We have recently completed the transition to Telstra and are now offering Vision Asia customers an enhanced viewing experience.”
Telstra’s managed satellite solutions are provided via Telstra’s teleports in Perth, Sydney and Hong Kong. These teleports provide access to a global network of major satellite systems, which enables Telstra satellite customers to efficiently and quickly acquire live international television feeds, as well as a comprehensive suite of other satellite services.
The Vision Asia services are delivered via the IS-19 satellite which utilises advanced, high-powered transponders giving single beam and single footprint coverage of both Australia and New Zealand. Telstra’s platform supports the latest media transmission technologies including DVBS2 and MPEG4, and HD encoding.
Telstra Global provides innovative and flexible global communications services and solutions for organisations looking to maximise the benefits of globalisation, particularly across growth regions such as Asia, whilst driving sustainability and enhancing business agility.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
