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Virtualise content: Prime Focus signs deal with Turner LATAM
MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical
tasks, with reports and dashboards.
CLEAR is the world’s first Hybrid Cloud-enabled Media ERP Suite, and its Broadcast Cloud module is specifically designed to support end-to-end broadcast operations – from creation to transformation, distribution and exhibition. CLEAR Broadcast Cloud will effectively bring Turner Latin America’s ecosystem of creators, partners and customers of long and short form content onto a single system.
“We chose CLEAR for three reasons: it is cloud native, multi-platform and easy to integrate through a solid Service-Oriented Architecture (SOA) approach”, said Luis Esparza, VP Technology & Operations, Turner Latin America. “The industry is undergoing rapid change, and we believe Turner is uniquely qualified to lead the transformation of the media business in Latin America through our innovative thinking and ability to adapt seamlessly to a location independent but consumer centric model.”
Operations at Turner Latin America’s main content processing hub in Buenos Aires (Argentina) will be seamlessly connected with all other supply chain locations through the CLEAR hybrid cloud architecture. This will support multi-location distributed workflows such as subtitling and dubbing,compliance mastering, promo operations, archival, playout delivery as well as schedule driven distribution for OTT and VOD. CLEAR’s interoperability feature allows seamless integration with Aleph (a software used for schedule, contract, rights & traffic management) and other applications at Turner thereby leveraging existing investments and lowering the Total Cost of Operations (TCOP). The integrations are accomplished through CLEAR’s open APIs, providing users a with a seamless end-to-end
view of the entire distributed workflow from CLEAR.
“Optimal end-to-end workflow orchestration with work order automation across the supply chain is critical to our roadmap,” added Gabriel Basabe, Technology & Operations Country Manager, Turner Argentina.
“CLEAR was built as an ERP system tailor made for M&E and is well-poised to help Turner improve efficiencies across their supply chain with lowest TCOP, while enabling them to be the first to publish their content to multiple destinations,” said Ramki Sankaranarayanan, Founder and CEO, Prime
Focus Technologies. “We are stoked to play a pivotal role in helping the network embrace automation and attain their goal of digital transformation. What better way to start our journey in the LATAM market!”
PFT’s award winning CLEAR Media ERP Suite has been successfully deployed on the Cloud for over nine years now. CLEAR offers broadcasters, studios, brands, sports and digital organizations a one-of-a-kind technology that drastically lowers TCOP unlike any other.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
