News Broadcasting
Virgin America signs on Disney, Fox, Paramount & Warner Bros for in-flight content
MUMBAI: Virgin America, the new U.S. start-up airline has announced a collection of launch studio partners for its in-flight entertainment (IFE). The airline has reached individual agreements with Disney, Fox, Paramount Pictures and Warner Brothers to provide theatrical content at every seat and on every flight.
Although details of the deals are not being disclosed, the agreements will provide Virgin America’s guests with the best in motion picture and television entertainment. The airline’s industry onboard entertainment will offer its customers ‘pay-per-view’ movies, live TV via satellite, a wide array of audio music entertainment including the ability to compile individual audio playlists, a broad selection of popular electronic games, and even meals on-demand, informs an official release.
“Our partnerships with Disney, Fox, Paramount, and Warner Brothers are helping us redefine the travelling experience as it exists for airline customers today,” said Virgin America director inflight entertainment and partnerships, Charles Ogilvie. “Our guests will be able to pick from the latest and greatest Hollywood has to offer and enjoy their entertainment selections on their own schedule from the comfort of their seat.”
“Disney is happy to be part of the Virgin America team’s challenge to redefine the inflight entertainment experience,” said Disney Non-Theatrical Distribution senior vice president, Linda Palmer. “All arms of this studio are excited about Virgin America taking flight!”
“Interactive entertainment is a space that Paramount is excited about. Being members of the Virgin America launch team is something that we are excited about and is an important milestone as the U.S. domestic industry progresses toward more interactive inflight entertainment,” said Paramount non-theatrical distribution senior vice president Joan Filippini.
The airline previously announced entertainment partners including CoKinetic Systems Corporation, IMS, Inflight Canada, Pace Communications, Panasonic Avionics, Spafax, and Wunderman. A new addition to team is the New York-based Anomaly agency.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
