News Broadcasting
Vijay TV explores talk show genre with ‘Neeya? Naana?’
MUMBAI: Vijay TV is all set to launch a weekly talk show Neeya? Naana?, which will deal with light-hearted subjects. The show will launch on 7 May and be aired on Sundays at 9 pm.
The show, which will be hosted by popular television host Gopinath, will have polarised sections of society debate on a topic that affects them and they share their views, opinions and counter arguments will all be presented in a stylised format, states a channel communiqué. Each week one topic will be chosen and two groups of people representing extreme ends will discuss these issues on the show.
The channel will also incorporate celebrity visits, public polls and competitions in the show to make it more interesting. The subjects lined up for the coming weeks include: ‘Is a fan club for film stars required or not required?’ and ‘Ghosts – do they exist or not?’
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
