News Broadcasting
Vijay TV announces ‘fun & irreverent’ Vijay Awards
MUMBAI: Tamil entertainment channel Vijay TV has announced the launch of a Tamil film award property – Vijay Awards.
Vijay Awards is fun, irreverent, not like other politically correct award ceremonies but distinctively cool, states an official release.
Stars will be selected on voting methods across multiple platforms and the results announced at an exclusive golden-globe style round the table dinner, attended and performed by some of the biggest names in the film industry. Vijay, Vikram, Surya, Asin and many more stars of the industry to be present for this grandeur Vijay Awards, the release adds.
Vijay TV GM Ravinath Menon says, “Vijay TV has been successful in entertaining the audiences, with the launch of ‘Sangamam’, ‘Hutch Kalakkapovathu Yaaru’, ‘Airtel Super Singer’, ‘EQ’ and now with ‘Vijay Awards’. We further aim to consolidate our leadership in the weekday/weekend prime-time slot and stay on, with our single-minded endeavor to provide compelling entertainment & content for the viewers.”
The Awards
favorite HERO
favorite HEROINE
favorite VILLAIN
favorite COMEDIAN
favorite DIRECTOR
favorite MUSIC DIRECTOR
favorite PLAYBACK SINGER- MALE
favorite PLAYBACK SINGER- FEMALE
favorite FILM; and
SUPER STAR OF TOMORROW
in addition, 8 SPECIAL JURY AWARDS
Excellence in CINEMATOGRAPHY
Excellence in CHOREOGRAPHY
Excellence in STUNTS
Excellence in EDITING
Youth Icon
Style Star
Chevalier Sivaji Ganesan Award for Excellence in Films
An on-ground activity Rasigan Express will be flagged off from Chennai to travel to three zones across Tamilnadu. 14 cities will be covered under four locations per city and two prime locations per city will be selected and voting ballots to be distributed to fans at these locations and fans to drop votes in the ballot box. The route plan will cover the places Chennai, Pondicherry, Kumbakonam, Tanjore, Trichy, Madurai, Dindigul, Palani, Coimbatore, Tirupur, Erode, Salem, Vellore and Kanchipuram.
The final announcement of the Vijay Awards winners will be chosen by the people via voting methods. An entertainment of two hour star studded extravaganza to be held at Chennai Convention Centre for a selected audience of 300 people with elegant round table seating to be organized by the channel. The super heroes of Kollywood, the glam dolls will be part of the show. Special performances of actor Shobana – fusion, Srinivas-Karthik memorable melodies and actor Sada’s medley will the highlights. The talented, versatile and extremely funny gentleman Yugi Sethu is to present the show, the release further informs.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
