News Broadcasting
Viewers can dance to the tune of Shubha Mudgal on etc
Predominantly music channel etc is starting the New Year with a special on singer Shubha Mudgal.
Shubha will be appearing as etc's Pop Ki Aandhi for the first fortnight of January 2002. She will talk about her life and experiences that shaped the direction of her music. One of her favourite musicians is the late Ustad Fateh Ali Khan.
The first show will air on Thursday, 3 January at 7:30 pm and the second will air on Wednesday, 9 January at 8 pm.
Her new album "Nacho Sari Sari Raat" has been written and composed by Satish Sharma. The music is light and upbeat celebrating holidays and festivals. She tried to combine the essence of Rajasthani folk music with the spirit of World music. Her previous album "Maan ke Manjire", was about the struggle of a Gujarati lady truck driver called Shamim Pathan.
The singer who was born in Allahabad has an enviable sense of humour. Her parents who were professors in Allahabad University encouraged her to pursue music as it was her passion.
Shubha still likes to call herself a practitioner of Indian classical music. "I get annoyed when people say that I have left classical music and got into pop music. Pop music is popular music that appeals to a lot of people."
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
