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Vidnet’22: How OTT is accelerating tech infrastructure investments
MUMBAI: How has the exponential growth in consumption of OTT content impacted the tech – especially hardware – infrastructure needs of those running streaming platforms or serving video entertainment to consumers?
That was the main question that was discussed during the tech session at the sixth edition of Indiantelevision.com’s pioneering Vidnet Summit held in end April. Titled Rise of Digital Revolution – Accelerated Growth Led by Disruptive Innovation in the world of OTT, the session featured Dell Technologies medium business leader Radhesh Shankaranarayanan, Sony Pictures Networks India head of Sony LIV Technology Manish Verma, NXTDigital COO Rouse and Indian Television Dot Com founder, CEO & editor-in-chief Anil Wanvari as the moderator.
Ten years from now, this period will be called the digital revolution period across the globe, expounded Shankaranarayanan, referring to the industrial and information revolutions which transformed the world in every way in earlier centuries. “There was a pressure or push to move into digital before this, but the pandemic has actually accelerated the digital drive completely.”
Specifically pointing out to the media and entertainment ecosystem he opined that production houses have suddenly seen a huge amount of video content business flowing into them and, as a result, the demand for Dell workstations and servers has skyrocketed.
“Earlier this segment used to be very niche in terms of technology adoption, but today I have seen so many production houses mushrooming in the last couple of years,” he revealed. “I am currently talking to at least 400-odd production houses in the country- right from Delhi to Trivandrum. Hence we want to be as close to content creation that’s happening. We are really keen on offering even more of them solutions which will help them keep pace with the burgeoning needs by offering them workstations with the fast video processing power they need.”
What demonetisation has done to the payment industry, I think the lockdown has done for the OTT industry, added SPNI’s Manish Verma.
“We have seen consumption increasing crazily during the lockdowns and it has essentially increased in three different areas. One is the premium VOD (video-on-demand) service, people have actually started paying for content where earlier they used to find means to not to pay. Second is sports, which is a very good driver of consumption for us, we offer multiple live sports. That’s where we have seen good consumption happening and that’s always been there.”
Third big area was interactivity- KBC Play along, wherein users can play the same KBC on their devices, while the show is on air, adds Verma. “All three areas require a lot of backend infrastructure, which has increased exponentially for us. We need to make sure that our backend infrastructure is scaled properly to handle the traffic, so that when concurrent users are coming in there is no latency.”
Another phenomena that is happening is the shift in devices from personal mobile viewing patterns to consumption on bigger screens such as smart TVs for a better viewing experience, he noted.
NXTDigital’s Rouse Koshy offered his perspective on how his cable network was impacted on the tech infrastructure front by the increase in video consumption.
“The pandemic didn’t hit us as hard as these guys (OTT platforms) hit us!” he expressed. He went on to add that in the last one and a half year, the company started digitising and coming up with combo products such as broadband with video etc.
“Now in the last six months we have also started aggregating all OTT platforms and selling it as a bouquet.” This transformation is going to be a challenge, admitted Koshy as cable TV operators have a different mindset and to train them to transform is going to be a “humongous exercise.”
4K adoption will need to further demand for tremendous processing power houses of workstation going forward, noted Shankaranarayanan, even as 8K is still distant.
“I am seeing this as another huge additional spend coming in hardware, software and cloud infrastructure along with 5G opening up a totally new experience,” he explained
Going forward, we see this trend of gaming and music, apart from entertainment genres as a part of OTT platforms, revealed Koshy, which would further accelerate hardware needs at the consumer end.
With 5G emerging, we will need to further scale up infrastructure, bandwidth requirement, affirmed Verma in response to Wanvari’s observation about the telecom spectrum transition happening globally which is expected to hit India in the next 12 months or so.
When it comes to Metaverse, it’s too early for us to say how it’ll take off, Koshy confessed, and whether it will end up as a fad. Shankaranarayanan was more optimistic about the surge in hardware infrastructure investments that the metaverse era is going to bring with it. “The compute power is going to be huge, and for that the Dell has products which can cater to the requirement so consumers can have a seamless experience,” he highlighted.
Watch the entire panel discussion on the Rise of Digital Revolution – Accelerated Growth Led by Disruptive Innovation in the world of OTT by clicking on the link here:
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T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
