iWorld
VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD
MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN – Mobile World Congress at Barcelona. VideoTap is a highly innovative, cloud based Interactive Smart Video platform, powered by proprietary patent pending technology, that is all set to transform the way video content is delivered, viewed and monetised.
Consumers want video on demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalized experience. They do not want to waste time to search from many videos. Addressing this gap VideoTap offers consumers personalized real time video compilations, interactivity on videos, and direct-to-scene watching.
Commenting on this VideoTap founder and CEO Dilip Venkatraman said: “VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.”
VideoTap co-founder and COO Savvy Dilip adds: “Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries.”
Dilip Venkatraman’s last assignment was as the Group COO of ITVNetwork, which operates news channels India News, NewsX, and Sunday Guardian. Prior to that he worked at Network18 as the CEO of CNN-IBN & IBN7. Dilip has over 23 years of corporate experience, including 3 years in USA. Prior to joining TV18, he held key positions at the India Today Group and the Zee Network. He was the Head of Brand Management at Zee News and the President of Marketing for Dish TV. Dilip is an accomplished professional, with many industry benchmark setting initiatives to his credit. In 2011 Dilipwon the prestigious “News CEO of the Year Award” at the “Exchange4media News Broadcast Awards”. He is a Graduate in Public Administration, and has completed his management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School, Boston.
Savvy Dilip till recently was the Group CMO of the ITVNetwork, (India News, NewsX & Sunday Guardian), where she developed and launched the network identity. Prior to that she worked at Network18 as the VP – Marketing for CNN-IBN & IBN7. She has vast experience in product management, brand management, and brand building across media including digital media, strategic alliances, programming planning, events & experiential marketing, sales enablement and public relations. Savvy was the driving force behind some of the most popular, credible and editorial driven media awards like CNN-IBN Indian of the year, IBN7 Diamond States Awards, Real Heroes, IBN7 Super Idols, Zindagi Live Awards, India Positive Awards, Citizen Journalist Awards, Young India Leaders, Guru Sishya Awards, 4GLTE, ShauryaSanman Awards. She is a Commerce Graduate and has completed her management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
