iWorld
VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD
MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN – Mobile World Congress at Barcelona. VideoTap is a highly innovative, cloud based Interactive Smart Video platform, powered by proprietary patent pending technology, that is all set to transform the way video content is delivered, viewed and monetised.
Consumers want video on demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalized experience. They do not want to waste time to search from many videos. Addressing this gap VideoTap offers consumers personalized real time video compilations, interactivity on videos, and direct-to-scene watching.
Commenting on this VideoTap founder and CEO Dilip Venkatraman said: “VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.”
VideoTap co-founder and COO Savvy Dilip adds: “Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries.”
Dilip Venkatraman’s last assignment was as the Group COO of ITVNetwork, which operates news channels India News, NewsX, and Sunday Guardian. Prior to that he worked at Network18 as the CEO of CNN-IBN & IBN7. Dilip has over 23 years of corporate experience, including 3 years in USA. Prior to joining TV18, he held key positions at the India Today Group and the Zee Network. He was the Head of Brand Management at Zee News and the President of Marketing for Dish TV. Dilip is an accomplished professional, with many industry benchmark setting initiatives to his credit. In 2011 Dilipwon the prestigious “News CEO of the Year Award” at the “Exchange4media News Broadcast Awards”. He is a Graduate in Public Administration, and has completed his management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School, Boston.
Savvy Dilip till recently was the Group CMO of the ITVNetwork, (India News, NewsX & Sunday Guardian), where she developed and launched the network identity. Prior to that she worked at Network18 as the VP – Marketing for CNN-IBN & IBN7. She has vast experience in product management, brand management, and brand building across media including digital media, strategic alliances, programming planning, events & experiential marketing, sales enablement and public relations. Savvy was the driving force behind some of the most popular, credible and editorial driven media awards like CNN-IBN Indian of the year, IBN7 Diamond States Awards, Real Heroes, IBN7 Super Idols, Zindagi Live Awards, India Positive Awards, Citizen Journalist Awards, Young India Leaders, Guru Sishya Awards, 4GLTE, ShauryaSanman Awards. She is a Commerce Graduate and has completed her management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
