eNews
Viacom18 revolutionises employee care with fun, inclusive perks program
Mumbai: Viacom18 is redefining workplace excellence by introducing Perks Against Mundanity, an innovative, game-inspired benefits program. Focused on creating an engaging and empowering environment, Viacom18 sets new benchmarks in employee care with over 40 perks spanning health, wellness, and diversity & inclusion (D&I). The company’s people-first approach ensures its workforce remains happy, motivated, and ready to thrive in the fast-paced media & entertainment world.
In this industry-leading move, Viacom18’s Perks Against Mundanity transforms traditional workplace perks into a fun and interactive experience. Employees can explore their benefits through a card game, designed specifically for the predominantly Gen-Z and Millennial workforce. Themed cards represent different offerings, making the process of discovering perks both engaging and reflective of the company’s vibrant culture.
Viacom18, chief human resources officer and people head, Smita Puranesh shared her excitement, “At Viacom18, we believe in creating a workplace that mirrors the same energy and creativity we bring to our content and technology. Our benefits are thoughtfully curated to reflect the needs of our diverse workforce, and we’ve made the experience of discovering these perks engaging and fun. By blending creativity with care, we ensure that our employees feel seen, valued, and most importantly, excited to be a part of our journey. An engaged employee naturally becomes a brand ambassador of the organisation, and that’s why our culture goes beyond just work—it’s about thriving together.”
Perks Against Mundanity offers a wide range of benefits, including:
– Wellness on the House: In-house doctors, nutritionists, annual health checkups, and gym memberships.
– Be You Be Proud: Gender-affirming surgery assistance to support inclusivity.
– Parenting Perks: IVF insurance, adoption assistance, and “Baby Bootcamp” for new parents.
– Express Yourself (Permanently): A tattoo allowance to encourage individuality and self-expression.
– Breakup Brightener: Uplifting perks for colleagues going through tough times, showing empathy in action.
Other creative benefits include Tailwag Fund for pet care, Bad Day, Better Vibes with chocolate gifts and team-building activities, and special offers for plant enthusiasts through the Lord of The Urban Jungle initiative.
Viacom18’s Perks Against Mundanity blends creativity with care, turning every workday into an exciting and supportive experience. By pushing the boundaries of employee engagement, Viacom18 continues to create a workspace where both people and ideas can truly thrive.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
