eNews
Viacom18 revolutionises employee care with fun, inclusive perks program
Mumbai: Viacom18 is redefining workplace excellence by introducing Perks Against Mundanity, an innovative, game-inspired benefits program. Focused on creating an engaging and empowering environment, Viacom18 sets new benchmarks in employee care with over 40 perks spanning health, wellness, and diversity & inclusion (D&I). The company’s people-first approach ensures its workforce remains happy, motivated, and ready to thrive in the fast-paced media & entertainment world.
In this industry-leading move, Viacom18’s Perks Against Mundanity transforms traditional workplace perks into a fun and interactive experience. Employees can explore their benefits through a card game, designed specifically for the predominantly Gen-Z and Millennial workforce. Themed cards represent different offerings, making the process of discovering perks both engaging and reflective of the company’s vibrant culture.
Viacom18, chief human resources officer and people head, Smita Puranesh shared her excitement, “At Viacom18, we believe in creating a workplace that mirrors the same energy and creativity we bring to our content and technology. Our benefits are thoughtfully curated to reflect the needs of our diverse workforce, and we’ve made the experience of discovering these perks engaging and fun. By blending creativity with care, we ensure that our employees feel seen, valued, and most importantly, excited to be a part of our journey. An engaged employee naturally becomes a brand ambassador of the organisation, and that’s why our culture goes beyond just work—it’s about thriving together.”
Perks Against Mundanity offers a wide range of benefits, including:
– Wellness on the House: In-house doctors, nutritionists, annual health checkups, and gym memberships.
– Be You Be Proud: Gender-affirming surgery assistance to support inclusivity.
– Parenting Perks: IVF insurance, adoption assistance, and “Baby Bootcamp” for new parents.
– Express Yourself (Permanently): A tattoo allowance to encourage individuality and self-expression.
– Breakup Brightener: Uplifting perks for colleagues going through tough times, showing empathy in action.
Other creative benefits include Tailwag Fund for pet care, Bad Day, Better Vibes with chocolate gifts and team-building activities, and special offers for plant enthusiasts through the Lord of The Urban Jungle initiative.
Viacom18’s Perks Against Mundanity blends creativity with care, turning every workday into an exciting and supportive experience. By pushing the boundaries of employee engagement, Viacom18 continues to create a workspace where both people and ideas can truly thrive.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
