GECs
Viacom18 network to air PSA around CoVid 2019 at 5 pm today
MUMBAI: Even as a billion Indians have heeded prime minister Narendra Modi’s call for a curfew since this morning and as millions of them are getting ready to clap and clang their food plates from balcony’s and windows at 5 pm today, Viacom 18 has announced an initiative called #PauseForACause. Cheer and Applause. campaign across all its media assets.
#PauseForACause. Cheer and Applause. is a social awareness and public awareness announcement inclined campaign that urges viewers across all platforms to pause, remember and appreciate efforts and contributions of all those who are providing essential services in the fight against COVID-19, practise social distancing and support the Janta Curfew.
#PauseForACause. Cheer and Applause. will be front lined by a 310 seconds ad that will air once on all Viacom18 channels simultaneously at 4:59:50PM on 22 March 2020. Viacom18 will further use its reach on its social media channels as well as on its OTT platform VOOT thus amplifying the message in the digital ecosystem.
Speaking on the initiative, Viacom18 group CEO & MD Sudhanshu Vats said: “At Viacom18, we are deeply invested towards using our presence to create awareness around issues however large or small. We have always leveraged the power of storytelling to ensure that our viewers become more socially responsible while being entertained. The current health and social crisis has created unprecedented disruption at the national and global level.
While constant efforts are being made by the Government to keep it in control, we would like to play a small role to amplify the message. Keeping this in mind, we would like to pay our tribute to medical, paramedical and all other professionals who have been providing round the clock support during this pandemic with our campaign #PauseForACause – Cheer and Applause. We are deeply grateful for all their efforts. We urge citizens to practice social distancing, avoid travel & social gatherings at a personal level to help the Government flatten the curve for the greater good of the society.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
