e-commerce
Vi ties up with Niyo to make overseas spending simpler
MUMBAI: Vi is giving international travellers one less thing to worry about this holiday season. The telecom operator has partnered with travel banking fintech Niyo to offer zero forex markup cards to Vi customers, marking a first-of-its-kind collaboration between a telco and a travel finance platform in India.
Under the partnership, Vi users travelling abroad for holidays, work or education can get a Niyo Zero Forex Markup Card delivered to their doorstep within 24 hours. The card can be requested directly through the Vi App, where customers are guided through a quick KYC process, card setup and a trial transaction with assistance from a Niyo executive. Those outside Niyo Express service areas can activate the card digitally through the Niyo App.
The move strengthens Vi’s growing international travel portfolio, which already includes Truly Unlimited international roaming packs, discounted family plans, lounge access, travel insurance and baggage protection. With Niyo on board, Vi adds a financial convenience layer that helps travellers spend smarter while overseas. Accepted in over 180 countries, the Niyo Forex card processes transactions at base exchange rates, helping users avoid the usual 3 to 5 percent forex markup.
As an introductory offer, Vi customers also receive Niyo’s Premium service free for a year. The benefits include annual travel savings worth up to Rs 10,000, zero convenience fees on visa and flight bookings, discounts on international hotels, complimentary lounge access and free ATM withdrawals each quarter.
The partnership builds on Vi’s recent efforts to enhance its international roaming proposition, including discounted packs for Vi Family Postpaid users, travel insurance coverage of up to Rs 40 lakh and baggage protection against delays or loss. With the Niyo Forex Card now in the mix, Vi positions itself as a one-stop companion for international travel, combining connectivity, cost control and peace of mind from take-off to touchdown.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
