Music and Youth
Vh1 partners with Vivo brings the 2017 Billboard awards to India
MUMBAI: Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.
With its ongoing partnership with the leading global smartphones brand Vivo Electronic Corp for eight of their international awards, the 2017 Billboard Music Awards will be the second award show in the partnership. The 2017 Billboard Music Awards on Vh1 presented by Vivo Camera & Music was telecast this morning at 6:.30am but will have a prime time repeat at 9.00 pm.
Lauded as the most coveted honour awarded by Billboard for music, the 2017 Billboard Music Awards has announced Cher, legendary pop star, as the recipient of the ‘Icon Award’. This appearance will also mark her first ever award show performance in over 15 years.
The Awards night includes star-studded performances by some of the most prolific musicians from the industry such as Ed Sheeran, Imagine Dragons, Bruno Mars and John Legend amongst others.
On the 20th anniversary of the film ‘Titanic’, the bestselling Canadian songstress Celine Dion will be taking a trip down memory lane with her classic hit My Heart will go on, which she will be performing live at the awards.
The 2017 Billboard Music Awards presented by Vivo Camera & Music will be aired exclusively on Vh1, one hour post the live show from the T-Mobile Arena in Las Vegas
To promote the awards, Vh1 has launched a robust, 360-degree promotional plan that connects with audiences across all platforms through innovative radio integrations, a robust network of 200 colleges, a partnership network of 1000+ hotspots across India and distinct trade innovations.
Viacom18 English entertainment cluster VP and programming head Hashim D’souza said, “After a successful partnership on the MTV Movie and TV Awards, we are sure that the partnership with Vivo is further going to strengthen as we get ready for 2017 Billboard Music Awards. Vivo has always created a seamless connect with the Indian audience, and our partnership has seen an overwhelming response from our fans. With the upcoming Billboard Music Awards, we are sure the excitement will only increase manifold.”
The partnership with Vivo ranges across the illustrious list of awards airing on Vh1, such as the MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards, besides Golden Globes and GRAMMYs. The partnership between Vivo and Vh1 reiterates the channel’s position as India’s go-to destination for International Music, entertainment and pop culture.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
