GECs
VH1 Mobile launches Mobile Junk 20
MUMBAI: VH1 Mobile has launched Mobile Junk 20, a new mobile application that lets users capture and upload mobile video for potential inclusion in episodes of the weekly series, web junk 20.
Sprint is the first carrier to offer the application, which is available via the Sprint Vision and Power Vision networks, asserts an official release.
The application adds to VH1 Mobile’s current Web Junk 20 offering, which includes a dedicated channel for weekly and archived video clips from the show.
In addition to offering users the functionality to capture and upload user-generated video and photos, the application gives users the ability to watch, rate, and share videos and photos submitted by others.
VH1 executive vice president and general manager Tom Calderone said, “The launch of ‘Mobile Junk 20’ further extends the ways viewers can interact with our popular ‘Web Junk 20’ franchise and VH1. Mobile Junk rounds out the experience by giving fans a way to submit and exchange the creative content they shoot with their mobile phones.”
Mobile Junk 20 is available exclusively on Sprint through January for $3.99 per month on select multimedia phones. Sprint customers can download the application via their phones, at http://www.sprint.com/digitallounge or by texting junk to 2323.
The application was envisioned, created and designed by VH1 Mobile and developed and powered by Nellymoser, the mobile media platform company, the release adds.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
