Music and Youth
Vh1 continues to soar with record-breaking viewership amidst lockdown
MUMBAI: Viacom18’s international music & English entertainment channel Vh1 India has set an unprecedented record in viewership, outperforming peers and competition during the ongoing lockdown. Despite the extreme circumstances caused by the pandemic and industry-wide lockdown, Vh1 has garnered over 10 million weekly tune-ins for three consecutive weeks, making it the leader in the English Entertainment space.
Consolidating its position at the summit with an extraordinary performance, Vh1 recorded its highest-ever ratings of 1000+ TVTs, translating into six-times higher viewership than competition, three-times higher viewership post-lockdown and a 50% increase in tune-ins across metros.
Hashim Dsouza, head of programming, English Entertainment, Viacom18, said: “Vh1 has unequivocally been India’s biggest international music and pop-culture platform that continues to reign even in such challenging times. While the numbers and performance of the channel speaks for itself, we have been relentless in our approach, exhibiting an adaptable and forward-moving attitude. Complemented by the innovations and unique programming, we’ve managed to not only retain loyal viewers but attract furthermore by expanding into the viewing and listening habits of music fans in every corner of the country. And we’re committed to only march forward with this agile outlook.”
Steamrolling competition with an offering that includes the best and latest international music, pop-culture & lifestyle events along with the most prestigious music & entertainment awards such as Billboard Music Awards, Grammy Awards, American Music Awards and many more, Vh1 launched a specially curated music bloc during the lockdown – Vh1 Quarantunes. The daily curated music bloc consisting of the latest and most-popular music tracks from across the globe including artists like Beyoncé, Taylor Swift, Lady Gaga, Charlie Puth, Justin Bieber, Post Malone, Travis Scott, Kanye West, Miley Cyrus, Katy Perry and many more, handpicked for music aficionados.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
