iWorld
Verizon Digital Media partners with Airtel for POPs
MUMBAI: Verizon Digital Media Services, the next-generation digital media platform, and Bharti Airtel Limited (“Airtel”), India’s largest telecommunications services provider, have partnered to launch new points of presence (PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New Delhi.
The four PoP installations mark Verizon Digital Media Services’ significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India. This partnership will ensure that content on the Verizon Digital Media Services platform can be accessed by digital media consumers in a fast, seamless and reliable way and will improve the experience for users in India.
“We are expanding our content delivery network in strategic markets that our customers care about, and we have found a long-term partner in Airtel Business,” said Verizon Digital Media Services Chief Technology Officer Rob Peters. “The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality.”
In addition to Airtel’s world-class data center services and unparalleled network across the country, this move enables Verizon Digital Media Services to provide superior digital media experiences to millions of internet users in India.
The newly installed PoPs have already yielded exceptional outcomes. Using third-party Cedexis measurement tools, Verizon Digital Media Services has observed significant network improvements when comparing its network performance in India before and after the PoP installations. The amount of time required on Verizon Digital Media Services’ servers to receive users’ requests, respond and deliver results has significantly decreased.
“India is fast emerging as a large regional IP Hub and we are excited to enable Verizon Digital Media Services to provide best-in-class digital services in India. This collaboration ensures superior user experiences and seamlessly handles traffic spikes as connected devices, subscribers and content size continue to grow. We are delighted by the positive results seen in a very short time and we are confident that in the long term, Indian mobile Internet users are going to immensely benefit from this partnership,” said Bharti Airtel director & CEO-global voice & data business Ajay Chitkara.
Airtel has a presence that spans 18 countries, including India, Bangladesh, Sri Lanka and 15 countries in Africa. It offers both B2C and B2B telecom services, including wireless and fixed line technology, national and international long-distance connectivity, Digital TV and IPTV services, and complete integrated telecom solutions to enterprise customers. Airtel’s global network runs across 225,000 Rkms, covering 50 countries and five continents.
Verizon Digital Media Services has points of presence in North America, South America, Europe, Australia and Asia. More than 3,000 interconnections help to ensure that content is delivered reliably and securely — anytime, anywhere, on any device.
The company’s exclusive end-to-end platform also provides a variety of solutions, including the Video Lifecycle Solution, the Web Acceleration Solution and the Commerce Acceleration Solution, for broadcast, enterprise and commerce businesses, respectively.
Some of the clients which are using Verizon Digital Media’s services include: ABC, SoundCloud, Hearst Television, tumblr, twitter, Pintrest,among many others.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
