Applications
Veera unveils an innovative engagement-based rewards program
Mumbai: Veera, the pioneering mobile-only internet browser in India, is excited to introduce its unique rewards program. This initiative is designed to celebrate and appreciate users for their loyalty and engagement on the Veera platform. This is the first time a browser has launched its own rewards program, in India.
Veera’s rewards program sets a new standard in user-centric innovation by offering a seamless and gratifying browsing experience. As users explore the internet using the Veera browser, they will accumulate ‘Veera Points’, unlocking a realm of exciting possibilities for instant redemption or future use.
The key features of the rewards program include:
– Earn as You Browse: Users will be rewarded for their browsing activities, creating a dynamic and interactive experience that goes beyond traditional internet usage. – Flexible Redemption Options: Veera users can choose from a variety of redemption options, including tangible rewards such as Vouchers, Discounts or even opt for direct monetary rewards deposited directly into their accounts.
– Instant Gratification: The program enables users to redeem their points instantly, providing a real-time acknowledgement of their loyalty and engagement.
Veera co-founder & CEO Arjun Ghose “Everyone’s internet journey begins with a browser; it serves as the gateway to the vast expanse of the internet. Veera was meticulously crafted to redefine the user’s digital experience, offering innovation and seamlessness in every click. The introduction of a rewards program for Veera was a deliberate choice, a way to reciprocate the
loyalty of our users who invest their time exploring the digital realm through Veera. I am genuinely thrilled to unveil this one-of-a-kind rewards program as it signifies our commitment to enhancing and appreciating the user journey in the digital space.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
