Connect with us

News Broadcasting

Vedika Sud joins NDTV 24×7 as consulting editor

Published

on

NEW DELHI:  NDTV 24×7 has roped in veteran journalist Vedika Sud as consulting editor, marking the return of one of south Asia’s most recognised broadcast reporters to the Indian news landscape. Sud, who most recently served as CNN International’s bureau chief for India and South Asia, brings nearly two decades of frontline reporting experience spanning crises, conflicts and political transitions across the region.

At CNN, Sud was the network’s editorial lead across India, Sri Lanka, Bangladesh, Nepal and Bhutan, working closely with global desks and appearing on flagship programmes with anchors including Jake Tapper, Wolf Blitzer and Erin Burnett. She covered the India–Pakistan conflict following the 2019 Pulwama terror attack, the G20 climate and geopolitical negotiations, the India–Myanmar refugee crisis, the farmers’ protests, and Delhi’s landfill investigations exposing the intersection of environment and public health. Her on-the-ground reportage during the 2021 Delta wave of Covid, from overwhelmed hospitals to the desperate hunt for oxygen, earned international recognition for its clarity and compassion.

Before CNN, Sud anchored prime bulletins at the India Today group, oversaw fast-paced editorial operations at NewsX and built her early career at Times Now, where she transitioned from producing political segments to fronting live broadcasts on elections, terror attacks and civic issues.

Advertisement

Her work has won accolades including an honourable mention at the 2024 Society of Publishers in Asia Awards for reporting on women’s issues and a finalist slot at the South Asian Journalists Association Awards in 2021. An alumna of Sophia College, Mumbai, she also holds a diploma in social communications media and a graduate certificate in public policy from the Takshashila Institution.

NDTV’s chief executive and editor-in-chief Rahul Kanwal called Sud “an interpreter of meaning, not just a witness to events,” saying her global perspective would sharpen NDTV’s mission to deliver rigorous, contextual journalism in a crowded and noisy news environment.

Sud said she was drawn to NDTV’s legacy of explanatory reporting. “The most powerful stories don’t simply tell you what happened — they explain why it matters and who it matters to. In an age of endless headlines, our responsibility is to cut through the noise and connect the dots for the public,” she said.

Advertisement

Her appointment comes as NDTV, one of India’s oldest English news broadcasters, seeks to reinforce its editorial heft under new ownership. With Sud joining its leadership ranks, the channel is signalling a renewed commitment to fact-based reporting and nuanced analysis at a time when credibility in Indian television journalism is under sharper scrutiny than ever.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

Published

on

NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

Advertisement

The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

Advertisement

While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×