Applications
VdoCipher launches new live streaming service
Mumbai: VdoCipher launched its live streaming service one-to-many live broadcast solution in its efforts to offer secure, scalable, and high-performing online digital content delivery service for its customers all over the world. With its live streaming offerings, the company aims to empower businesses, educators, and creators to engage audiences in real-time with seamless, smooth, and immersive streaming experiences.
Since this new service is integrated with the platform’s existing suite of video hosting solutions, it provides users with a comprehensive platform to manage and deliver both on-demand and live content. This unified solution is built on top of a robust infrastructure with advanced protocols for smooth video playback of very high quality, giving audiences an immersive experience worldwide.
Building on this integration, the service is designed to serve all kinds of use cases, from small webinars to huge events, regardless of the audience size. Its scalability feature is backed by dedicated streaming servers and AWS and Google Cloud infrastructure to ensure both uptime and reliability in 6 continents.
To complement its versatility, the live streaming service includes several key features, such as real-time engagement during a live session through anonymous and authenticated user chat functionality. Other key offerings include DVR (option to go back in live stream), domain restriction and schedule streams in advance. Streamed content is automatically recorded with DRM protection and securely stored on the customer’s dashboard, which can then be embedded in websites or apps. It also supports flexible stream setup by integrating with broadcasting software such as OBS, Vmix, and simultaneously enabling screen sharing and multi-source streaming from a single account.
Use cases on VdoCipher are from five key industries
1 Education and e-learning platforms stream live lectures, workshops, and seminars, increasing accessibility for students.
2 Events and entertainment reach global audiences through live streaming of concerts, sports, and conferences.
3 Religious organizations stream services and ceremonies, allowing remote participation in significant events.
4 Spiritual organizations and health creators stream yoga, meditation and wellness programs live.
5 Businesses, from corporations to influencers, utilize live streaming for product launches, customer support, and real-time engagement.
VdoCipher already serves more than 3,000 platforms in 120+ countries across 6 continents. Since the launch of the new service, its user count has begun to increase as more paid users subscribe to the product.
VdoCipher CEO Siddhant Jain said, “We understand the immense value content creators and broadcasters place on their intellectual property. With our new live streaming services, we aim to empower businesses, educators, and creators to engage their audiences in real-time with seamless, immersive, and best-in-class streaming experiences. The global live-streaming market size was valued at $55.4 billion in 2022 and is projected to grow from $71.63 billion in 2023 to $559.62 billion by 2032, exhibiting a CAGR of 29.30% during 2023-2032. As this industry continues to experience exponential growth, we are well-positioned to meet the increasing demand for real-time content delivery. By combining high-quality video delivery, scalability, and our renowned features, we are providing a comprehensive platform that enables our users to focus on creating compelling content while we handle the technical complexities of live broadcasting. We are committed to driving innovation in the live streaming space and helping our customers succeed in the digital age.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
