Hindi
UTV ventures into Malayalam films
MUMBAI: UTV Motion Pictures has forayed into Malayalam films with director Saji Surendran‘s Husbands in Goa.
Starring Jayasurya, Asif Ali, Biju Menon, Indrajith, Bhama, Bhavana and Samvritha Sunil, the film is the story of three husbands (Jayasurya, Indrajith and Asif) who are on a trip to Goa to take a break from their messy married lives.
During the trip, they become friends with a rogue husband (Biju Menon), who is on the verge of divorcing his wife. Things get more interesting when their wives join them in Goa and from then on, it is a cat-and-mouse game.
Indrajith, who plays a lawyer in a family Court, is married to Bhavana, the pampered sister of four brothers. Owing to her laziness, he has to do the household chores. Jayasurya, the second friend, is a chartered accountant married to Bhama; he is an extremely devotional man. Asif Ali, a bank officer, is married to Samvritha Sunil, a highly educated woman who runs entrance coaching class.
The film will go on floors in February next year. Meanwhile, UTV is reportedly planning to do a project with Mohanlal, to be directed by B Unnikrishnan.
UTV‘s last film in the South was the Vikram starrer Tamil film, Deiva Thiirumagal.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
