GECs
UTV-Sun JV talks: Channels to get Sun branding
MUMBAI: The final word on the joint venture deal between UTV and Sun Network for the launch of a Tamil and Telugu kids channel is not out yet. But, according to the talks, the channels will operate under the Sun brand.
“As per the discussions, there will be no co-branding of the channels. It will carry the Sun brand. The interest shown is initially for the launch of two kids channels in the Tamil and Telugu languages,” says a source familiar with the negotiations.
According to the talks, UTV will keep the advertising revenues while Sun will enjoy the distribution earnings. The spill over revenues after a prescribed limit will be shared by both the partners.
UTV will invest in the programming and marketing of the channel. The distribution of the channel will be handled by Sun, which runs a cable network in Tamil Nadu called SCV.
“The functioning of the kids’ channels will be similar in arrangement to the Sun Network channels. While Sun sells slots to different producers, in case of the kids’ channels UTV will take care of the entire content and marketing,” the source says.
Sun Network, which has channels in the general entertainment, movies and music space, does not operate any kids’ channels. If the deal sails through, Sun will get into the kids’ genre without making any investment on content. “Being a dominant player in South India, only Sun can get into such deals,” says an industry observer.
For UTV, the deal will put it in partnership with the biggest broadcasting company in South India. The distribution of the Tamil language channel will be assured as SCV is the dominant cable network in the state. Though Sun Group has almost no cable presence in Andhra Pradesh, UTV can use cross-promotion on the network’s Gemini TV to popularise the kids’ channel.
UTV, in fact, wants to sew up a deal that will enable it to spread across the four south-language states with Sun, the source said. UTV, along with promoter Ronnie Screwvala, already runs a Hindi kids channel, Hungama TV. United Home Entertainment is the company that owns and operates Hungama TV.
The talks between UTV and Sun Network are, however, still inconclusive. “There is no conclusive agreement yet. The deal structure could also change as the talks progress,” the source said.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
