GECs
UTV LOOKS AT DD BROADBAND BONDING AND 2001 IPO
Media company UTV’s Singapore subisdiary is in talks with state-owned broadcaster DD to promote its online initiative, ddindia.com in Singapore. UTV Chairman Ronnie Screwvala says that revenue sharing discussions are on to launch ddindia.com on the UTV-owned sharkstream.com, its streaming video portal. Screwvala refused to divulge any further details on what the revenue share is likely to be as nothing had been finalised as yet.
He, however, pointed out that sharkstream.com has a subscriber base of 90,000 subscribers in Singapore courtesy its linkup with the local broadband initiative there, Singapore One. UTV receives a part of the Sing$ 3 to $9 per month that Singapore One collects from each of its subs. “The arrangement is under review,” points out Screwvala.
Currently, sharkstream.com webcasts 17 video channels and 70 audio channels. 180 hours of programming are available for pay per view access to subscribers. sharkstream.com has also recently launched via MSO GigaMedia in Taiwan, and plans an Indian launch this month.
Screwvala added that the UTV board had recently approved the prospectus for its proposed public issue, and expects to place it with Sebi withn three weeks. UTV hopes to launch the US$ 40 million (Rs 1,859 million) public issue in early January 2001, to fund its expansion plans.
Some 90 percent of the issue will be sold via the book building route, with 10 percent being offered to retail investors. The funds are slated to be utilised to add content at both UTV and its animation offshoot UTV Tons, the company’s broadband projects and finally to reduce the its present debt.
The UTV IPO has been one of the most awaited in recent times. Announced about a year ago, it has yet to make its debut. Screwvala and his team have been threatening to unravel it almost every two months. But they have decided against it time and again thanks either to the Nasdaq downturn, or the fizzling of new economy stocks. Hopefully, UTV means business this time.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
