News Broadcasting
US telenovela dubbing market on an upswing: tec provider
MUMBAI: The Kitchen, the US-based language customisation company, has observed that the demand for dubbed formats of telenovelas is presently on the rise globally.
Unlike the good old days, when only English speaking audiences were spoken to, today’s Telenovela reaches the Spanish households, the Portuguese families, West Africa, Hungary and Estonia, the company observes in an official release.
“The demand,” according to president & CEO Ken Lorber, is remarkable. “On a monthly basis we may have as many as 40 to 50 episodes in some form of production. Actors come in and out. A different language is heard in every studio. music & effect’s (M&E) are often re-created. Graphics are completed, when necessary, in each language,” he states.
The Kitchen’s Emmy award winning language localization software technology, offers language transcription, translation, dubbing, subtitling, graphics customization, closed captioning and traffic services, in all languages.
The company, owned by TM Systems, claims that, it completed four entire episodic Telenovela’s in 2005, including its first Spanish to French sale to the Western African marketplace.
Telenovela’s are now in demand globally. Old ’60’s and ’70’s television series are being dubbed into every language. The creation of voice, sound and graphics localisation for video game releases is becoming truly international. And of course, there is the snow ball effect of worldwide sales of current American programs, the company release says about the trends.
The Kitchen offers the distributor, the network and the producer, the ability to be fully in control of his international production for the very first time. The Kitchen’s international language facilities offer a complete menu of services and provides those services in all languages, the release adds.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
