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Unveiling the brilliance of blockchain in the jewellery industry
Mumbai: In the glittering world of jewellery, a revolutionary technology is quietly making its mark: blockchain. You may have heard about blockchain in terms of cryptocurrencies such as Bitcoin, but its use in the jewellery industry has been no less breathtaking. Let’s understand how blockchain technology is changing people’s perception and means of purchasing jewellery.
Throwing light on transparency
One of the major aspects of blockchain in jewellery business is transparency. Can you imagine following a diamond from where it was mined till it turns into that ring on your finger? With blockchain this is not just a wish—it’s a reality. Every stage in the jewellery supply chain starting from mining and refining up to manufacturing and selling can be documented on an unalterable ledger within a blockchain. This kind of transparency enables customers to make informed choices about their pieces of jewellery, being assured that they come from ethical sources and are high-quality.
Ethical sourcing: Beyond conflict
Blockchain technology also addresses the issue of ethical sourcing in the jewellery sector. Companies can verify through blockchains that their products did not come from conflict zones or unethical practices by recording where they get precious metals and gemstones from. This openness gives comfort to consumers who want their jewels to indicate their commitment towards sustainability and social accountability.
Fighting forgeries using technology
In the jewellery industry, counterfeit goods are a persistent challenge, however, blockchain presents a huge barrier. A unique digital identifier is assigned for every piece of jewellery such as a QR code or serial number that are then recorded into the chain. That is why it would be very hard for counterfeiters to either reproduce or alter these products. Based on this, consumers can scan their identification and obtain the relevant blockchain record to avoid fraud.
Simplifying supply chain processes
Streamlining the jewellery supply chain through blockchain technology makes it more effective and secure. Blockchain reduces paperwork and lowers errors by providing a decentralized platform to track inventory, manage logistics, and settle payments in the supply chain. Smart contracts, which are self-executing contracts with the terms written into code, automate various processes, further enhancing efficiency and reducing costs.
Building trust and confidence
Ultimately, blockchain technology enhances faith and certainty in the jewellery industry. It allows customers to buy without any worry because it provides transparency, ethical sourcing and counterfeit proofing. In making such choices, jewellery firms that integrate blockchain show their commitment to integrity, sustainability, and innovation, earning the loyalty and admiration of their customers.
The future of blockchain in jewellery industry
As time goes by, it is likely that we will find more advanced uses of blockchain technology in the jewellery industry as a whole. For example, some companies are considering using blockchains for making digital twins of physical jewels thereby facilitating resale and trade of pre-owned pieces.
In summary, blockchain technology is not just a catchphrase – but a ray of hope for the jewellery sector. It is transforming how we see, purchase and cherish our jewellery. So next time you wear an eye-catching piece of jewellery, reflect on the underlying brilliance of blockchain that lights up not only precious stones used in its creation but also the values and integrity of the industry itself.
The author of this article is Fulchand Gulabchand founder & managing director Diksha Rajawat.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
