Applications
Uno Minda launches Uno Star 2.0 app in the Indian market
Mumbai: The automotive industry in India is currently witnessing a paradigm shift, which has changed how consumers purchase automotive components. The boom in digital marketplaces especially, has given rise to direct selling in the aftermarket industry, thereby creating a customer-brand relationship based on trust. This has also encouraged the industry players to develop and roll out their platforms, providing consumers greater convenience and accessibility.
Keeping the same in mind, Uno Minda, a leading tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has recently announced the launch of the Uno Star 2.0 application in the Indian market. The application supports 11 languages that consist of Hindi, English, Gujarati, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Assamese, and Oriya for better penetration in the local market.
But that’s not all. Uno Star application comes with a unique loyalty program where the buyers are introduced to a 5 Tier Based Reward System consisting of Bronze, Silver, Gold, Platinum, and Diamond tiers. All the Tier-based customers will be eligible to spin the wheel post reaching that tier.
Uno Minda Ltd. – head of distribution Parth Vora expressed his enthusiasm about the launch, stating “Loyalty programs mostly offer similar rewards and benefits to all the customers without understanding their preferences, which leads to a lack of differentiation and personalization. To offer those special services, Uno Minda has taken this step. With its user-friendly interface, comprehensive features, and unwavering commitment to customer satisfaction, the UNO Star App will revolutionize the way the automotive industry approaches these programs. This initiative reflects our dedication to offering a more tailored and satisfying automotive experience for our customers and partners, setting a new standard in industry loyalty initiatives.”
UNO Star app has a user-friendly registration process, offering various categories for seamless onboarding, including Retailers, Mechanics, Authorised service centers, and distributors.
For registration, mechanics need to provide important documents such as Aadhar cards and PAN cards. For others, submission of documents like GSTN Certificate, Business PAN Card, Composite Certificate, Retailer Bill, Distributor Invoice, Authorized Retailer Certificate, and Udyog Aadhar for a secure and reliable registration process, is needed.
The Uno Star App also offers a comprehensive rewards system, allowing users to redeem points through various mediums including Bank Transfers, Bank Gift Card, and Gift Voucher.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
