Applications
Universal Music appoints Vinit Thakkar as head of digital
MUMBAI: Universal Music has appointed Vinit Thakkar as the new head of digital for its business in India.
Thakkar‘s role as Digital Head of Universal Music will entail consolidating and growing Universal’s Digital business in India and SAARC.
Prior to joining Universal, Thakkar was with Sony Music as Sr. General Manager handling the P&L responsibility across Digital, Licensing & Publishing businesses.
Universal Music India and SAARC MD Devraj Sanyal said, “The digital business for UMGI is one of the most critical parts of the music business and I am very pleased to welcome Vinit to the team. Vinit brings with him an exceptionally great & relevant background to the table with his years at Sony, Citi & Titan. I have no doubt in my mind that Vinit will take Universal Music and all its allied future businesses to the next level.”
Thakkar has also worked with companies like Titan and Citibank in sales & marketing functions.
Thakkar said, “At such a pivotal time for music, where the digital landscape is undergoing a sea change, it’s more important than ever to fully exploit the many opportunities that new digital services and products provide in reaching audiences around the world. I look forward to this new challenge and I am extremely confident of building a robust digital business at Universal Music."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
