Hindi
Unique marketing strategy for YPD 2
MUMBAI: Everyone is aware that the promo of the Dharmendra, Sunny Deol and Bobby Deol-starrer Yamla Pagla Deewana 2 (YPD 2) is out.
The makers have now come out with an interesting promotional idea that the makers of the film have come up with. They got innovative with the film?s first look by offering the audiences the opportunity to view the trailer through the good, old and now-forgotten bioscope!
This YPD 2 bioscope is going to be placed at cinema halls around the country. Winners of the film-related contests will be able to get their pictures clicked while they are watching the trailer through the bioscope.
It is said that it was the veteran actor Dharmendra‘s idea of using the bioscope. Commented the Satyakam star, "It‘s great to see that this unique old-world instrument is being used for our film‘s promotions."
The film, directed by Sangeeth Sivan and also starring Neha Sharma, Kristina Akheeva, Anupam Kher, Johnny Lever, Annu Kapoor, Sucheta Khanna is set to release on 7 June.
Hindi
Dhurandhar 2 trouble: BMC moves to blacklist Aditya Dhar’s B62 Studios
Blacklist move follows torch, drone and permit violations; producers lean on a legal workaround
MUMBAI: Mumbai’s civic bosses have turned up the heat on a big-ticket sequel. The BMC (Brihanmumbai Municipal Corporation) has moved to blacklist Aditya Dhar’s B62 Studios after a string of safety and permit breaches during the shoot in Mumbai. The message is blunt. Flout the rules, forfeit the privileges.
Officials cite repeated violations, including lit torches in a high-security heritage zone, a drone flown without clearance, location changes, a terrace used without permits, and two generator vans run without approvals. Mumbai Police stepped in during a night shoot in the Fort precinct, seizing five mashals and warning the crew to avoid flammable props. A separate case was filed at MRA Marg Police Station against location manager Rinku Rajpal Valmiki for flying a drone without permission.
The civic playbook is escalating. A-ward officials have recommended blacklisting the studio from the state’s single-window filming portal, forfeiting a Rs 25,000 deposit and imposing a Rs 1 lakh penalty. The deputy municipal commissioner has cleared the proposal for action, with notices to follow.
Yet the production’s pulse remains steady. A source close to the unit says filming continues and the March 19 release, timed for Eid, Gudi Padwa and Ugadi, remains intact. Co-producer Jio Studios can route fresh permissions through an unblacklisted applicant, a loophole that keeps cameras rolling even if named applicants are barred. The ban bites, but it does not block.
The film, starring Ranveer Singh, arrives with commercial heft. The previous instalment minted over Rs 1,300 crore worldwide, sharpening the incentive to stay on schedule. The sequel also faces competition from Toxic: A Fairytale for Grownups by Geethu Mohandas, headlined by Yash.
For now, the crackdown raises compliance costs, not curtains. Permits can be rerouted, penalties paid and shoots rescheduled. In Mumbai’s film economy, the show rarely stops. It simply finds a new entry point and races to make its date.
