News Broadcasting
Unique insight into global Indians: BBC World Survey
MUMBAI: BBC World will announce the results of the Global Indian Survey, the channel’s largest audience research project to date on 8 February.
The second phase of the Global Indian Survey and will give a unique insight into the demographics and psychographics of this important section of society. As well as an in-depth analysis of the global Indian’s mindset and behaviour, the survey results will highlight some of the biggest global issues according to Indian citizens.
The survey identifies global Indians and classifies them in four unique sub groups based on their attitudinal and behavioural patterns. It provides a unique opportunity for the Indian as well as the international market to gain a comprehensive understanding of what makes the global Indian tick.
Just as India has seen a flourishing growth in the number of TV news channels, it has also seen an explosion in interest in what happens overseas. For some, this stems from a general interest and for others it is because they have a direct stake in what happens beyond national boundaries. The survey will provide a tool to enable marketers to see the differences and to capitalise on them.
It also examines the global Indian’s international opinions and their differing views and levels of internationalism. The research covers their interest in the issues facing the country, their cultural values, use of media, modes of information access, environmental concerns, consumer patterns, and their perception of India and the wider world.
The BBC World Global Indian Survey is integral to the channel’s commitment to continued investment in new and insightful research which aims to understand globally minded individuals the world over.
** The first phase of the pioneering survey was launched in August 2005.
* 8 million people was researched through in-depth interviews with more than 6000 individuals [SEC AB, 18 to 54 years] in India’s eight top metros.
Jeremy Nye, head of research and planning, BBC World says, “India is emerging as a global international player and the Global Indian Survey helps us understand this process and promotes the mindsets and behaviour of those Indians who are leading it. This unprecedented research is poised to offer new insights into the Global Indian and we hope that those outside India who are looking in, will be as interested as those within India who are looking out.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
