iWorld
Under 25 Summit 2024 unveiled: India’s foremost youth festival makes a grand return
Mumbai: The highly anticipated Under 25 Summit, renowned as one of India’s premier festivals, is set to make a spectacular comeback this year. Celebrating the infinite potential of today’s youth, the Under 25 Summit has established itself as a global pinnacle of youth celebrations, bringing together students, creators, performers, and thought leaders. Scheduled for 9 & 10 March 2024, this year’s edition will unfold at the iconic Jayamahal Palace in Bengaluru.
With numerous successful editions under its belt, the summit stands as one of India’s triumphant edutainment intellectual properties, having attracted over 100,000 students. Renowned for its top-tier curation, the summit seamlessly converges various fields through inspirational speaker sessions, talent discovery platforms, enriching workshops, engaging panel discussions, and interactive experience zones, promising an enriching experience for all attendees.
The star-studded lineup for this year includes luminaries such as Vikrant Massey, Siddhant Chaturvedi, Babil Khan, Gurudev Sri Sri Ravi Shankar, Nikhil Kamath, Ankush Bahuguna, Bharg Kale, and Kenny Sebastian, among others to be announced soon. Previous editions have featured illustrious speakers like Rana Daggubati, Tanmay Bhat, Alaya F, Abhay Deol, and Sadhguru.
The Under 25 Universe, a pioneering learning technology company focused on holistic education and independent thought leadership of the youth, is an integral part of this celebrated Summit. Captivating a devoted following through its innovative app, the Under 25 Summit, and multiple media platforms, it has recently been acquired by Collective Artists Network, India’s pop culture marketplace. For this year’s summit, operational responsibilities are in collaboration with The Silly Fellows.
Collective Artists Network founder and Group CEO Vijay Subramaniam expressed his excitement, stating, “The Summit is arguably the most compelling youth IP in the country today. Seeing its planned trajectory, I wish I could be a student again to experience something like this. The entire Collective flywheel is propelling the summit to its true potential. If you want to know what young India is up to, then this is the place to be on the 9th and 10th of March. The teams have worked hard to ensure a memorable experience for everyone.”
Under 25 Universe CEO and co-founder Anto Philip remarked, “The summit is a annual culmination of everything that represents youth culture at large, with over 300 students coming together to build, curate and celebrate confusion we are all set to make this year a very intentional and meaningful one with the best conversations on stage, handpicked performances and an array of experience zones for our 20,000 plus attendees.”
Under 25 Universe co-founder Shreyans Jain shared his enthusiasm for the upcoming Summit, “The journey has been nothing short of extraordinary. Through the Summit, we aspire to redefine the landscape of youth engagement, providing a platform where curiosity, creativity, and community converge. Together, we are not just organizing an event; we are crafting an immersive journey for the youth, inspiring them to think beyond boundaries and embark on a path of continuous learning and growth.”
Tickets for this highly anticipated event start at just 999/- and are exclusively available on Paytm Insider. Don’t miss out on the chance to be part of this cultural extravaganza that promises to inspire, entertain, and redefine the youth experience!
iWorld
Coke Studio Bharat unveils Season 4 artist line-up, Rekha Bhardwaj, Aditya Rikhari to lead
New season blends folk roots and modern voices in rich musical mix
MUMBAI: Coke Studio Bharat is tuning up for its fourth outing, unveiling a diverse artist line-up that promises to strike a chord between tradition and today.
After three seasons of blending regional sounds with contemporary flair, the platform returns with Season 4, opening with ‘The List’ that introduces a vibrant mix of voices from across the country. Among those taking centre stage are Rekha Bhardwaj, Aditya Rikhari, Kutle Khan, Faheem Abdullah, Arsalan Nizami, Mame Khan and Mohammad Faiz, alongside a host of emerging and established names.
If the previous season leaned into poetic revival and festive anthems, this edition dives deeper, weaving stories of devotion, longing and memory through India’s rich musical landscape. From Rajasthani folk and Punjabi Sufi traditions to Kashmiri storytelling and urban love ballads, the new season stretches across regions and emotions with equal ease.
Rekha Bhardwaj said, “Every generation rediscovers its roots in its own way. Coke Studio Bharat creates a space where tradition can evolve without losing its soul.”
Aditya Rikhari said, “My music has always been personal. This platform allows that intimacy to grow while reaching a much wider audience.”
Faheem Abdullah said, “Music carries memory and identity. Being part of this platform lets me bring my Kashmiri storytelling to a national stage.”
Backed by Coca-Cola India and in collaboration with Universal Music Group, the platform continues to position itself as a meeting ground for heritage and experimentation.
Coca-Cola India and Southwest Asia IMX lead Shantanu Gangane said, “Coke Studio Bharat brings together folk traditions and contemporary voices, creating a powerful cultural narrative at scale.”
Universal Music Group chairman & CEO, India & South Asia, & senior vice president of strategy for AMeA Devraj Sanyal said, “The platform reflects the kind of creative ecosystem India needs, one that honours regional depth while building globally relevant sound.”
With fresh collaborations, unexpected pairings and stories rooted in place yet ready to travel, Season 4 looks set to turn up the volume on India’s many musical voices, one track at a time.
