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“Uncut, unfiltered, uninhibited says Shruti Haasan on creating her community on coto
Mumbai: Known for her authenticity, actor-singer Shruti Haasan has always encouraged women to embrace boldness, break stereotypes, and make unconventional choices. In her world, rules don’t define possibilities; it’s a realm where empowerment flourishes. Furthering this commitment to support and uplift women, the “Monster Machine” singer has joined coto, a social community platform exclusively for women with her community ‘Urban Chudails’.
Shruti strongly believes in staying true to oneself—an affirmation of her core values.
“Embracing the title of an ‘Urban Chudail’ should be viewed as a positive attribute, celebrating unabashed authenticity, particularly among women. In the vibrant metropolitan setting, women encapsulate diverse personas, each distinct, contributing to their unique ‘Chudail’ identity. Some openly express their sexual orientation, while others enthusiastically embrace solo travel or find freedom in independent living. Fostering this diversity, especially on a platform like coto is essential as it will allow women to appreciate and celebrate the individual qualities that make each of them a unique and remarkable ‘Chudail’ in their own right.”
Reflecting on her childhood and experiences in the entertainment industry, Shruti Haasan added, “Growing up and working in showbiz taught me a lot. Thanks to my upbringing, I’ve always been outspoken, which has played a big role in my success. I want every woman to embrace fearlessness. To me, being an ‘Urban Chudail’ is a positive concept—it symbolises strength, not just a label. In the digital age, it’s a celebration of being unique and fearless. While times have changed, there’s still some unfair stigma around unconventional choices that needs to be addressed”.
Having been a strong advocate for healing crystals, manifestation, and higher powers, Shruti views them as creative extensions of herself. Taking this belief a step further, her community on coto is an open invitation for women of different personas to join—a diverse mix of ‘Chudails.’ It welcomes and celebrates the unique qualities each woman brings to the community. Thus, creating a space where women from diverse backgrounds having various perspectives are embraced and can also freely discuss various topics including self-expression, sexual and mental wellness, career, life, music, and art.
To see what Shruti’s community looks like, click here-
Join Shruti’s community Urban Chudails on coto!
Here’s where you can download coto:
For Android- https://play.google.com/store/apps/details?id=world.eve.coto
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
