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Ultra to provide offline & online solutions to Marathi film industry
MUMBAI: Ultra Media & Entertainment has ventured into offering end to end turnkey solutions for the Marathi film industry. To cater to the Rs 400 crore industry, growing at the rate of 25 per cent per annum, Ultra has setup a separate SBU to cater to the varied needs of the Marathi filmmakers. This unit will be driven by a core team in Mumbai, which is well versed with the Marathi film industry and will be serviced throughout Maharashtra.
Additionally, the company, which has earlier produced and distributed Marathi films like Gondya Martay Tangada, Lonavala Bypass; Houn Jau De and Saalina Kela Ghotala, is looking at re-entering the space. Ultra Media & Entertainment MD Sushil Kumar Agrawal said, “Ultra has plans to produce Marathi films in the near future.”
Under this vertical, Ultra will provide various offline and online, state of the art services for the Marathi film makers who have the script, finance, star cast and locations ready for their film. The array of offerings provided for the completion of their films will be as follows:
– Cameras on rental
– Post Production
– Media Buying & Planning: Print, Electronic, Digital, Radio, Online etc
– Marketing: BTL activities & ground events with star cast across various target centres in association with brands
– Promotions: Publicity Design, Branding, In Theatre promotions, Theatrical trailers
– Marketing: Branding, Media Tie-ups, Marketing Alliances, Hospitality Partnerships, Public Relation Campaigns
– Outdoor Campaign: Billboards, Bus Shelters & Panels, OOH Media
– Revenue Generation: In-Film and Co-branding associations
– Content Syndication: Music, Satellite, Home Video, Digital & Emerging media rights
– Digital & Social Media: Website Designing, Facebook, Pinterest, Twitter & Instagram campaigns, Blog Updates, SEO maintenance
– Distribution: Domestic & overseas in theatrical and other allied formats
In its endeavour to provide a one stop shop service for the Marathi film industry from shooting the first scene to the end DPX/ DCP format, Ultra Media & Entertainment will also provide them with its in-house post production facilities. The studio based in Mumbai offers a range of services through its indigenous softwares and latest technologies including dubbing, sound recording, mixing, editing, VFX and other related facilities; digital intermediate (DI) and Colour Grading (CG); 2D to 3D Stereoscopic Conversion; Digitisation in various formats; Content scale up from SD to 4K and 6K formats; Frame by frame restoration in various formats; Colorisation from B/W to colour; Editing, Audio and Sound Engineering and technology and manpower to shoot films in the original 3D format.
In the recent past, Ultra has released music rights in audio CDs, mp3 formats and executed social media marketing campaigns for Marathi films like IPL, Samarthya, Ekta Ek Power, Pehli Bhet, Ghungarachya Nadat and Friendship B Alert.
Agrawal added, “Since 1986, we have been in the forefront in producing and distributing various interesting content worldwide. Foraying into offering various turnkey services under one roof for the Marathi film industry makes a logical extension for our business portfolio. This industry is going through a very interesting phase currently and we would like to do our bit for the talented film makers, who are churning some very interesting content for the global audience. Along with the government, which has taken various measures to boost this industry, we also would like to support them in offering our expertise and services in a very cost effective form. Ultra also has plans to produce Marathi films in the near future.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
