iWorld
Ujjwal a.ka. Techno Gamerz and Sez join hands for their second hit rap “Life”
Mumbai: Techno Gamerz aka Ujjwal Chaurasia launched his new rap song: “Life” in collaboration with Sez on the Beat also known as the man behind the sound of Indian hip-hop and Hustle 2.0’s Panther. After the phenomenal success of his first rap- Game On, which crossed 90 million+ lifetime views, the trio have published this new track, which is visioned to take the Indie-music industry to new heights.
The track encapsulates Techo’s remarkable journey. A middle-class boy from Delhi who turned his passion for gaming into a career that broke all records and became Asia’s most-watched gamer with a cumulative subscriber base of 50 Mn. He is also one of the few Indians to have his gaming character. Now, stepping into the world of music with his second track, Techno is ready to push the boundaries and redefine the hip-hop landscape in the country.
His commitment to his craft shines through in every aspect of his new rap. The video is a visual spectacle, demonstrating an elevated production quality that mirrors the song’s intensity. This artistic harmony between audio and visuals promises a sensory experience like no other. With his signature lyrical prowess and charismatic presence, he is sure to leave fans and music enthusiasts eager for more.
Expressing his excitement about the release, Ujjwal said, “I’m thrilled that my fans can finally experience this new rap. It’s a high-energy track that’s been in the works for months, and I believe it will take the world of Indie rap music to new heights. Working with Sez on the Beat has been an incredible experience, and I’m delighted we could share it with the world through the music video. I am sure the audience will enjoy the song as much as Sez and I enjoyed making it, and I’m looking forward to seeing their reaction.”
Commenting on his collaboration with Techno Gamerz, Hip-hop sensation Sez on the Beat, said, “I applaud Ujjwal’s passion and commitment for his art. I have worked with artists across the globe, and he is one of the very few who gives such attention to detail in his work. After the immense success of Game On, I am ecstatic to see the response and reactions from the fans. I’m confident that “Life” will leave the audience amazed as we try to elevate every aspect of it.”
As the “Life” music video captures the internet’s attention, it’s evident that Techno’s passion for music and gaming has led him to a unique intersection where he can genuinely express himself and connect with his audience on a profound level. He will also be performing at the most anticipated YouTube Fan Fest this month in Mumbai, where he will perform and engage with fans from across the country.
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier League has come out swinging, smashing records across both television and digital platforms and reaffirming the tournament’s unmatched pull in India’s sporting and media landscape.
Backed by two high-octane matches featuring 200-plus run chases, the tournament delivered a combined reach of over 515 million viewers across linear TV and digital platforms via JioStar’s broadcast ecosystem, including Star Sports and JioHotstar. More tellingly, engagement surged alongside reach, with total watch-time hitting 32.6 billion minutes, a sharp 26 per cent jump over the opening weekend of the previous season.
The numbers reveal a deeper shift in how India watches cricket. Connected TV (CTV) consumption rose by 30 per cent, while peak concurrency on digital platforms jumped 61 per cent, signalling a growing appetite for shared, big-screen streaming experiences. On traditional television, the momentum held strong, with TV ratings (TVR) climbing 24 per cent compared to earlier seasons’ opening matches.
A key driver of this spike has been the evolution of the viewing experience itself. This season introduced differentiated feeds, most notably a Hindi CTV broadcast featuring cricketing voices such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan. Blending expert analysis with a watch-along format, the feed has added a conversational, almost second-screen feel without requiring viewers to leave their screens.
According to JioStar CEO for Sports Ishan Chatterjee, at the opening weekend underscores not just scale but also the depth of engagement that live cricket continues to command. He noted that the combination of large-screen viewing and digital interactivity is creating a more immersive and personalised experience, while also delivering tangible outcomes for brand partners.
From the league’s perspective, the early numbers point to a tournament that continues to reinvent itself. Arun Singh Dhumal, Chairman of the IPL, said the strong start reflects how high-quality cricket paired with enhanced viewing formats is resonating with audiences nationwide, while Board of Control for Cricket in India secretary Devajit Saikia highlighted the “quality of engagement” as a key takeaway, not just the scale.
Commercially too, the opening weekend signals robust advertiser confidence. The broadcast is led by co-presenting sponsors including Google (Search AI Mode), Campa Energy, and Havells & Lloyd, alongside co-powered partners such as Birla Opus, Hero Motocorp and Amazon. A long tail of associate sponsors from OpenAI and Asian Paints to Flipkart and Amul further reflects the league’s unmatched ability to aggregate advertiser interest at scale.
Taken together, the opening weekend numbers are less a spike and more a statement. With 515 million viewers, 32.6 billion minutes of watch-time, and double-digit growth across formats, IPL 2026 has not just started strong, it has set the tone for a season that looks poised to push the boundaries of both sport and spectacle.
