iWorld
UEFA partners with AVIWEST for Euro 2020 coverage across Europe
Mumbai: Live video contribution solutions provider AVIWEST was appointed by the Union of European Football Associations (UEFA) to support selected off-venue events, including official team training and press conferences from Europe’s biggest football show — UEFA Euro 2020 — using a bonded cellular ecosystem.
UEFA leveraged AVIWEST’s PRO380 bonded cellular field units, StreamHub transceiver, and manager unified management platform to address its mobility, flexibility, and reliability challenges. AVIWEST also provided UEFA with SIM cards and data, and accompanied their broadcast team throughout all stages of the project, including expeditions across Europe, team training, installations, and follow-ups with a 24/7 support service.
The AVIWEST PRO3 Series enabled UEFA’s host broadcast team to securely provide live high-quality feeds over aggregated cellular networks. They were also able to use IP networks to send first-class images from the field.
“The AVIWEST Manager offers greater flexibility, efficiency, and simplicity than other systems on the market, so it was the perfect match for UEFA’s remote live video production requirements,” said AVIWEST’s area sales manager Alexandre Augereau. “We are proud of the support that our team of experts provided to UEFA. During the event, they worked together closely to streamline UEFA’s workflows and help them to reach their goals.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
