News Broadcasting
UC Ads Offers New Content Methods with the Rise of UC Content Ecology
MUMBAI: UC Ads, part of Alibaba Digital Media and Entertainment Group, has announced launch of a bouquet of content marketing services for brands. UC Ads, the mobile marketing platform under UC, takes advantage of UC's local resources. UC entered India in 2011 and UC browser overtook Opera, as the number one mobile browser in India within just two years, in August 2013. It surpassed Chrome as a popular browser among young people in 2018.
57% of B2C marketers expect their content marketing budget to increase in 2019, according to 2019 Content Marketing report by Content Marketing Institute (CMI). As one of the significant means of content marketing, influencer marketing perfectly bridges the gap between consumers and brands. Unlike real stars, these online celebrities are active online, supported by fans and they interact with fans frequently, thus becoming a good output channel of brand value.
According to Morden Chen, General Manager, UC Ads, “UC Ads provides multiple influencer marketing methods, including shopping recommendations, Product Review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods. These interactive influencer campaigns allow content to be represented by not only graphics and text, but engagement. In a recent campaign of a smartphone launch, influencers led the launch conference with live-streaming and interacting with fans. There are also product unboxing sessions, test and reviews and other activities to show three-dimensional and perceptible products for the brand.”
UC Ads is a pioneer in integrating the whole process into the influencer campaign. In sync with the marketing purposes of marketers, UC Ads develops marketing plans that conform to the characteristics of the media and helps brand shortlist appropriate influential celebrities from the UC Influencer Network. The UC Content Lab provides entire process instruction as well as tools of trends index to assist the influencer to create content, with UC keeping close control. The content is put into UC Distribution Platform, so as to conduct precise interest targeting, to be distributed to the right audiences.
Local Content Ecosystem of UC
UC now seeks to transform and actively establish a content ecosystem. UC News, released in June 2016, with embedded information flow push in UC Browser products, officially announced the transformation of UC from a tool to a content platform, driving a change from people-looking-for-information to information-finding-people in India. UC launched mobile marketing platform UC Ads in 2017. Since then, UC's ecological portfolio in the international market has been fully-formed. The three business sectors -content distribution platforms UC Browser and UC News, application and game distribution platform 9Apps, and advertising platform UC Ads, have respectively taken the role of content distribution, application distribution and mobile marketing platform in India.
UcAds logo horizon without slogan
By attracting local content editing and operation talents, coupled with strong operations, UC has translated the success of utility product development to its content ecosystem. UC content editors often communicate repeatedly with Indian creators on UC We-Media to help them gradually build the "sense of the Internet." In addition, UC Media Lab is UC's index to help We-Media track trending news in a timely manner and produce content with "10,00,000+" views.
During the IPL Cricket Super League in India in 2018, the total content consumption of 2018 IPL on UC platform reached 21.3 billion with more than 2,50,000 related articles.The total amount of related content interaction reached 45 million with the per capita daily consumption lasted 20 minutes, surpassing the data of Twitter over the same period. During the season, more than 7000 Hindi content publishers and more than 2400 English content publishers provided UC browser users stories with unique perspective and interesting content, with many garnering over 1,00,000 views on UC.
Exploring the Content Ecosystem Methods
Given the current situation of Internet development in India, UC, as a forerunner, has also explored and established ecological methods. On one hand, UC Ads empower the advertisers and enriches the local mobile marketing solutions, while on the other hand, it gives creators a corresponding platform with profit sharing – encouraging and attracting more people to join in and continue the creation.
During Diwali last year, UC worked deeply with e-commerce platform Paytm and other brands. In a very short period of time, UC attracted 200,000 new users for Paytm. Through the integration of content and flow with e-commerce, UC has successfully exported Alibaba double 11 culture overseas, verified the interconnected path between content ecology and e-commerce ecology in India, becoming an important link of Ali India's ecological chain.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
