News Broadcasting
Ubisoft and Touchstone team up to create ‘Lost’ game
MUMBAI: Video game publisher Ubisoft has inked a long-term worldwide licensing agreement with Touchstone Television to develop and publish a video game based on Lost.
Developed by Ubisoft’s Montréal studio and scheduled to hit retail shelves worldwide in 2007, the game will be offered for home and portable consoles as well as PCs.
“We are delighted to work with Bryan Burk, one of the biggest producers in Hollywood and with Touchstone Television. That they have chosen us for the adaptation of the cult series Lost is the best homage that a producer can make to the creativity of Ubisoft,” said Ubisoft CEO Yves Guillemot.
“This deal is another example of how truly powerful the Lost brand is. We are excited to work together with Ubisoft to create a gaming experience that will allow fans to further immerse themselves into the mysteries and intrigues of the series,” said ABC Entertainment and Touchstone Television senior vice president business development Bruce Gersh.
“The creative appeal of Lost transcends borders with its character driven stories and addictive mysterious mythology. It’s not enough for fans worldwide to just watch Lost, the game is a wonderful opportunity to organically extend this creative phenomenon into an interactive consumer experience,” said Touchstone Television executive vice president Julia Franz.
“Many of us on Lost have been hardcore gamers for years and the chance to work with Ubisoft, a company behind some of our favorite titles, has excited us to no end. With the ability to tell new interactive stories within the Lost universe, we’re giddy to be developing a game that, once completed, will be as engaging and fun to play as it is to create,” said Lost executive producer Bryan Burk.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
