News Broadcasting
Ubisoft and Touchstone team up to create ‘Lost’ game
MUMBAI: Video game publisher Ubisoft has inked a long-term worldwide licensing agreement with Touchstone Television to develop and publish a video game based on Lost.
Developed by Ubisoft’s Montréal studio and scheduled to hit retail shelves worldwide in 2007, the game will be offered for home and portable consoles as well as PCs.
“We are delighted to work with Bryan Burk, one of the biggest producers in Hollywood and with Touchstone Television. That they have chosen us for the adaptation of the cult series Lost is the best homage that a producer can make to the creativity of Ubisoft,” said Ubisoft CEO Yves Guillemot.
“This deal is another example of how truly powerful the Lost brand is. We are excited to work together with Ubisoft to create a gaming experience that will allow fans to further immerse themselves into the mysteries and intrigues of the series,” said ABC Entertainment and Touchstone Television senior vice president business development Bruce Gersh.
“The creative appeal of Lost transcends borders with its character driven stories and addictive mysterious mythology. It’s not enough for fans worldwide to just watch Lost, the game is a wonderful opportunity to organically extend this creative phenomenon into an interactive consumer experience,” said Touchstone Television executive vice president Julia Franz.
“Many of us on Lost have been hardcore gamers for years and the chance to work with Ubisoft, a company behind some of our favorite titles, has excited us to no end. With the ability to tell new interactive stories within the Lost universe, we’re giddy to be developing a game that, once completed, will be as engaging and fun to play as it is to create,” said Lost executive producer Bryan Burk.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
