iWorld
U-TO Solutions announces strategic partnership with Barcelona’s NPaw
Mumbai: India-based media technology company U-TO Solutions and the Barcelona-based company, which works in the areas of video business intelligence and predictive analytics for streaming services, NPaw, have signed a strategic partnership agreement to offer NPaw solutions to the Indian market.
U-TO is now a partner for NPaw offerings in India, and it will lead initiatives to generate market awareness and localise services to custom fit regional market dynamics.
In today’s hyper-competitive video streaming space, industry players need to gather as many end-user insights as possible to optimise their content strategy and boost their user experience. The NPaw suite of apps unifies all consumption and perceived quality of experience data into a single analytics platform from which all departments — from marketing to technical teams — can collaborate and make data-based business decisions.
With market experience and an understanding of the media industry, U-TO delivers quality and efficiency with its product portfolio, which includes RightsU (a content rights management system) and BroadView Software (a broadcast management system).
“This strategic partnership brings a whole new dimension to our product offerings in the region. The NPaw suite helps us bridge the gap between video, application, and user insights. It is a phenomenal addition to our analytics capability, solving the problem of crunching huge data sets to draw consumption insights across the board,” said U-TO Solutions founder and chief information officer Sumit Suri.
NPaw chief sales officer Ruben Senor-Megias added, “Reliable, holistic, and actionable analytics insights are our core offering to the streaming industry at large. We are thrilled to be partnering with the team at U-TO, who bring great media expertise and a strong local presence in the Indian region. Together, we look forward to helping local platform providers turn raw end-user data into meaningful insights with which to boost their business and viewing experience.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
