News Broadcasting
Tyrell and Storj Advance the Media & Broadcast Entertainment Tech Stack, Producing Results with Distributed Cloud Innovation
ATLANTA: Today Storj and Tyrell announce a growing partnership taking media and entertainment to new heights through the distributed cloud. Tyrell’s commitment is to make media simple. They are a global technology distributor delivering leading solutions for broadcast, television production and live performance. Their focus is not just as a supplier, but as a partner in producing results and supporting future success.
Storj is a game-changer in media storage, offering a revolutionary decentralised platform. By aggregating unused storage capacity from data centers worldwide, Storj empowers cloud providers to allocate a portion of this spare capacity to their networks. This innovative approach delivers several key benefits from sustainability and global accessibility to cost-effectiveness.
Storj is a game-changer in media storage, offering a revolutionary decentralised platform. By aggregating unused storage capacity from data centers worldwide, Storj empowers cloud providers to allocate a portion of this spare capacity to their networks. This innovative approach delivers several key benefits from sustainability and global accessibility to cost-effectiveness.
Customers in the UK and Ireland rely on Tyrell to deliver the best solutions to ever-changing needs from streaming, encoding and file transfers to graphics, VFX and OTT video workflow services. “Storj is proud to collaborate with Tyrell to deliver transformative solutions for production, post-production, broadcast and more. The best testament to this is the enthusiasm of Tyrell’s customers for what Storj delivers in efficiency, performance and global workflows that are unprecedented in ease of use and transfer speed,” said Colby Winegar, CEO, Storj.
“Storj has broken the mold in cloud services. It’s rare that a technology comes along that allows you to see things differently, and that’s exactly what Storj has done. The workflow options that are now possible because of the Storj architecture, are resulting in a real shift in how media post-production can happen. Making the world smaller and greener- we’re thrilled to be part of the Storj story,” said Dan Muchmore, Sales & Marketing Director, Tyrell.
He added, “Storj offers substantial cost savings compared to major cloud providers like AWS and Microsoft Azure, making it perfect for workflows where collaborators are located around the world. Unlike traditional providers, with Storj there’s no regional lock-in. Once files are distributed, they’re instantly accessible worldwide and users can access them from their desktops as files.”
Together Tyrell and Storj are advancing distributed cloud solutions to accelerate the future of the media and entertainment industry. Storj increases the value of existing media workflow investments, making them faster, more global and more sustainable by leveraging spare storage space and GPUs available around the world, and bringing high-performance storage and compute to the edge to be accessed anywhere, anytime. Storj also helps businesses reduce the carbon footprint of storing and distributing data more efficiently.
Storj has built the largest DePIN (Decentralized Physical Infrastructure) platform in the world. It is rapidly expanding due to strategic partnerships with forward-thinking companies like Tyrell.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
