eNews
Ty-Ty Smith and Shabz Naqvi launch DESI TRILL MUSIC with Universal Music Group
Mumbai: Universal Music Group (UMG), the world leader in music-based entertainment, has announced the launch of DESI TRILL MUSIC, a new label venture led by Ty-Ty Smith and Shabz Naqvi. The label will be dedicated to DESI TRILL, a new genre of music that combines the musical style of South Asian artists with modern genres, representing a new global sound.
As music enthusiasts eagerly embrace fresh sounds, industry veterans Shabz Naqvi and Ty-Ty Smith have introduced their music venture, DESI TRILL. Amid the ever-evolving South Asian music scene, which caters to diverse musical tastes with a range of genres and sounds, there’s no better moment to join the industry. It’s worth noting that Lucian Grainge, chairman and chief executive officer of Universal Music Group (UMG), personally extended his blessings and welcomed the DESI TRILL team into the UMG family.
What sets DESI TRILL apart from other labels is its endeavour to create a new music genre, one that hasn’t been explored by anyone in the past. The innovative blend of Hip Hop, R&B, and the dynamic essence of South Asian (Desi) music will give the listeners a genre that’s not only captivating but also transformative. Distributed globally by Universal Music Group, DESI TRILL is being launched at a time when Desi Music’s popularity is at its zenith with millions of die-hard fans spanning across the globe are grooving to its sounds and beats.
Another crucial factor that works for DESI TRILL as it readies itself for launch is the abundance of experience that its team has under their belt. Ty-Ty Smith, in his career spanning over 20 years, is co-founder of Roc Nation, the global entertainment company that has cultivated many of today’s biggest acts such as DJ Khaled, JAY-Z, J Balvin, J. Cole, Rihanna and Shakira among others. Shabz Naqvi on the other hand began his journey at just 16 in the heart of South London and since then he has acquired chart topping acclaim and 11 major music awards along the way.
DESI TRILL’S debut artist is DJ Lyan, a trailblazer who adds a unique dimension to the label. His collaborations with South Asian artists will undoubtedly be something to watch out for.
In making this announcement UMG chairman and CEO Lucian Grainge said, “As the home for artistry, innovation and entrepreneurship in music, we’re so pleased that Ty-Ty and Shabz have chosen UMG as the global partner for DESI TRILL. Having worked with Ty-Ty for many years, I know we share a passion for discovery and artist development, and I am excited to watch how he and Shabz influence culture around the world with this exciting new sound.”
Commenting on their label, DESI TRILL, Naqvi and Smith say, “The whole idea and inspiration behind DESI TRILL is to break boundaries. It’s about giving South Asians a voice and what could be a better way to do so than through music. It’s also a lot to do with expanding Hip Hop even further across the world and creating a new first-of-its-kind genre of music. South Asian culture, its food and its music among other things is rapidly spreading throughout the world and DESI TRILL aims at giving music lovers the best of both worlds by creating music that blends two extremely popular genres together. We are really excited to begin this journey and we hope to have the support of music lovers across the world with us.”
UMG India & South Asia chairman & CEO & senior vice president – strategy of AMEA Devraj Sanyal said, “At Universal Music India & South Asia, we’ve been pushing the envelope for South Asian artists and our brand of music into the mainstream globally, and to that end I’m so pleased to welcome the legendary Ty-Ty Smith and Shabz Naqvi’s DESI TRILL as part of our larger UMG family, which will showcase South Asian Art and Culture with its history and incorporate a new genre which is a fusion of Hip Hop/R&B/Pop and Dance while keeping cultural Indian heritage in the sound. The whole world is celebrating culture and DESI TRILL will be a part of that!”
DESI TRILL MUSIC’s first music offering will be available in October.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
