Applications
txtWeb releases T20 pack ahead of IPL
MUMBAI: The Indian Premier League (IPL) season is just around the corner and as the excitement builds up, txtWeb has released a T20 pack to aggravate this cricket fever.
This pack allows fans to stay on top of all the milestones of the game including everything from live scores, match schedule, cricket facts, team points, a game and more. To access the app users just have to SMS T20PACK to 51115.
txtWeb director Aminish Sharma said, “Whether or not the fans have access to Internet or TV, they will not miss a single moment of the cricket action. Each and every mobile phone user across India can stay tuned with all the matches, schedule, points and the interesting happenings with this T20pack.”
The pack is currently live on Airtel, Vodafone, Aircel, Idea and Tata Docomo.
User gets charged 50 paise or Re 1 per SMS. With recent collaboration with network carriers Airtel, Vodafone, Aircel, Tata Docomo and Idea and OEM players like Karbonn mobiles, txtWeb is live on 51115.
txtWeb is currently being used across 1000 cities and towns and has built a strong developer community and powerful user base using one or more of the 3500 monthly active apps built by developers and businesses across India.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
