iWorld
Twitter to stream women leaders panel live at FICCI Frames
MUMBAI: Twitter is the best reflection of “What’s Happening” in India and across the world, and where powerful voices and movements come together to speak up for women’s rights. In celebration of International Women’s Day, Twitter will host and live stream the women leaders panel at FICCI Frames to discuss the state of women empowerment in the digital era.
Twitter is hosting a panel of women leaders at FICCI Frames (@FICCI_India) on 5 March to discuss women empowerment in the digital era, the rise of women movements, and how the community can support the development of more women leaders in the future.
Led by Maya Hari (@maya_hari), Managing Director of Asia Pacific at Twitter, who will be moderating the session, the panel will feature Director of Lipstick under my burkha Alankrita Shrivastava (@Alankrita601); Actor and media owner Gul Panag (@GulPanag); Author of Face at the window Kiran Manral (@KiranManral); Deputy Editor of Rolling Stones India, Nirmika Singh (@nirmika); and film producer and founder of IconicBot, Vishakha Singh (@vishakhasingh55).
Twitter will live broadcast the session from @TwitterIndia and @FICCI_India. The live stream will be available for free to logged-in and logged-out users on Twitter and connected devices globally. People will be able to watch the panel discussion and join the conversation to celebrate women empowerment with the hashtag #SheInspiresMe.
“Twitter is the best place to see what’s happening around the world and to talk about it. In celebration of International Women’s Day, Twitter is launching a month-long celebration to recognize inspirational women on and off Twitter, starting with FICCI Frames in India,” said Twitter MD Asia Pacific Maya Hari. She added, “We are excited to amplify the stories of these women who are strong, powerful, and inspirational to all and share them around the world with live streaming on Twitter.”
FICCI secretary general Dr Sanjaya Baru sais, “FICCI FRAMES, Asia’s largest convention on the business of Media & Entertainment, is proud to be associated with Twitter in its campaign on women’s day. FICCI has always been an active supporter of initiatives taken for women leadership. Issues faced by women in Media & Entertainment industry have been a center stage topic of discussion in Frames over the years. With Twitter & FICCI Frames coming together in this edition of FICCI Frames, it would help further delving deep into & highlighting the issues of women leadership in this digital era.”
In the past year, Twitter has developed several initiatives in support of women movements in India and globally, including #PositionOfStrength. The #PositionOfStrength initiative which started first in India, is a movement to engage and empower women online while educating them on how to use Twitter as a platform to build a profile, have a voice, and create their own unique and influential personal brands. The initiative began in March 2015 for women to learn how to use the platform safely with confidence, and to network with other career-minded women.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
