iWorld
Twitter introduces three safety features
MUMBAI: Twitter has announced three changes — stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.
Twitter stands for freedom of expression and people being able to see all sides of any topic. The global live communication platform announced three changes today – stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.
Last week, it introduced an improvement to reporting abusive Tweets that gives people experiencing targeted harassment more ways to report it. Twitter began building on this initiative in November, and is continuing to work on ways to give people more control over what they see on the platform.
Stopping the creation of new abusive accounts:
Twitter is taking steps to identify people who have been permanently suspended and stop them from creating new accounts. This focuses more effectively on some of the most prevalent and damaging forms of behavior, particularly accounts that are created only to abuse and harass others.
Introducing safer search results:
Twitter is also working on ‘safe search’ which removes Tweets that contain potentially sensitive content and Tweets from blocked and muted accounts from search results. While this type of content will be discoverable if you want to find it, it won’t clutter search results any longer. Learn more in our help center.
Collapsing potentially abusive or low-quality Tweets:
The team has also been working on identifying and collapsing potentially abusive and low-quality replies so the most relevant conversations are brought forward. These Tweet replies will still be accessible to those who seek them out. This can be expected to roll out in the coming weeks.
In the days and weeks ahead, Twitter announced that the company will continue to roll out product changes – some changes will be visible and some less so. With every change, the site is looking forward to learn, iterate, and continue to move at this speed until it has made a significant impact that people can feel.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
