iWorld
Twitter India MD Manish Maheshwari to move to US as senior director
Mumbai: Twitter India managing director Manish Maheshwari has been moved to the US in a new role as senior director for revenue strategy and operations of the social media giant.
According to media reports, Maheshwari will relocate to San Francisco and report to Twitter senior director for global strategy & operations, Deitra Mara. In his new role, Maheshwari will focus on new markets at the US-based microblogging site.
Twitter vice president Japan and Asia Pacific, Yu Sasamoto, shared the development in a tweet. “Thank you to @manishm for your leadership of our Indian business over the past 2+ years. Congrats on your new US-based role in charge of revenue strategy and operations for new markets worldwide. Excited to see you lead this important growth opportunity for Twitter (sic),” Sasamoto wrote on Friday.
Maheshwari had been in the news ever since he was summoned by the Ghaziabad Police under Section 41-A of the CrPC in June. The move follows Twitter’s frequent bitter tussles with the Indian government over the new social media rules.
An FIR was registered against Maheshwari and some others in connection with a probe related to a video of an alleged hate crime that went viral on social media. Besides this, as MD of Twitter India, Maheshwari has been booked in a number of cases in several states.
Before joining Twitter, Maheshwari was the CEO of Network18 digital. Previously, he has worked with companies like Flipkart, Intuit, P&G, McKinsey & Company.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
