iWorld
Twitter India appoints Apurva Dalal to lead its engineering efforts
NEW DELHI: With the aim to strengthen its operations, Twitter has appointed Apurva Dalal as director of engineering in India. Being a priority market, and Twitter's fastest-growing market globally, the microblogging platform is also planning to hire for other roles in the country, including research, design, and product development.
Dalal will be based in Bengaluru, and he will be working to bolster the company’s engineering capabilities and offerings for local and global audiences.
"Starting today, Apurva will become the senior-most member of the engineering team in the country and will be responsible for strengthening our engineering capacity as well as our offerings for local and global audiences," said Twitter vice president of engineering Nick Caldwell in a statement.
Apart from the United States, Twitter has dedicated engineering teams in sites like London, Toronto, Singapore, and Bengaluru.
"The focus on developing engineering capabilities in India comes as part of our broader goal to increase our development velocity, including building a strong foundation for our product. This is what the core team will be focused on based out of Bengaluru," the social networking giant said in the statement.
Dalal has more than two decades of experience in engineering and he has worked in global organisations like Google, eBay, and Uber. Until recently, he was serving as the engineering site lead for Uber in Bengaluru.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
