GECs
Twitter gives power to woman
MUMBAI: In the last two years, Twitter has just seen a rise in the number of users. It has become a phenomenon. But the microblogging site was criticised time and again for gender imbalance in the top ranks. However, the social media platform seems to have rectified it by bringing on to board executive Marjorie Scardino to its director ranks.
Scardino is not just Twitter’s first female director; she’s also one of the first person with an experience in old media. Scardino with whom the Twitter board to expand to eight members, is a former chief executive of publishing company Pearson and has served as an editor for the Associated Press, a publisher of a Georgia Gazette newspaper and is also the former CEO of The Economist Group and a former board member of phone maker Nokia.
In a regulatory filing, Twitter said that Scardino will replace David Rosenblatt on Twitter’s audit committee. However, Rosenblatt will continue to be on the compensation committee.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
