iWorld
Twitter curates special emoji for ‘Koffee with Karan’
MUMBAI: Social media platform Twitter has created a special emoji for the talk show Koffee with Karan. The show is slated to go on air on 6 November. It will be aired on Star World and Star World HD.
Beginning today and for the rest of the season, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut.
Viewers can Tweet using several special hashtags and the iconic yellow coffee mug emoji will appear next to the hashtag in their Tweet.
“Twitter is what’s happening in the world of news, sports, and entertainment and brings fans closer to their favourite stars and top entertainment moments. Koffee with Karan is an iconic show on Indian TV and we are excited to announce creative innovations and release exclusive content and videos on Twitter for this season. The first-ever Koffee with Karan emoji and the special celebrity hashtags will also delight fans across the globe,” Twitter India head of TV partnerships Viral Jani.
As an innovative twist, every week the show will also announce a new hashtag fashioned on the name of the celebrity guest in the hot seat. This dynamic and unique hashtag will also activate the special emoji.
Twitter has been every fan’s live connection to their favourite stars and shows and the mood on the platform has been in sync with the show’s exciting comeback. The chatter around the show’s sneak peeks of episode 1 is reflective of the fun banter that is in store for rest of the season.
In its past seasons, the show has been graced by a string of A-list actors like Amitabh Bachchan, Kajol, Rani Mukerji, Kareena Kapoor, Saif Ali Khan, Preity Zinta, Aishwarya Rai Bachchan, Sanjay Leela Bhansali, Gurinder Chadha, Farah Khan, Abhishek Bachchan, Anil Kapoor, Sonam Kapoor, Parineeti Chopra, etc.
The show’s first episode will feature Shah Rukh Khan and Alia Bhatt.
In the past as well, Twitter launched special emojis for moments of national cultural significance such as Ganeshotsav, International Day of Yoga, Independence Day and Republic Day. Twitter also launched it’s emoji for a TV series for Bigg Boss10.
Here is a special emoji for this season of Koffee With Karan! Talk to @karanjohar and guests by using #KWK #KoffeeWithKaran or #KWKonSW https://t.co/elysiksyYs
— Twitter India (@TwitterIndia) November 3, 2016
Don't miss the blockbuster premier of #KoffeeWithKaran with @iamsrk @aliaa08 on @StarWorldIndia this Sunday at 9 PM pic.twitter.com/h4dQIocspb
— Karan Johar (@karanjohar) November 2, 2016
Koffee with Karan now has its very own emoji! Tweet #KWKonSW to join the conversation with @karanjohar.
— Star World (@StarWorldIndia) November 2, 2016
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
